Eugene, OR- Turtle Mountain Wins VegNews Veggie Award for Seventh Time - VegNews, America's premier vegetarian lifestyle magazine, announces Purely Decadent as the 2008 Veggie Award Winner for non-dairy ice cream. With 20,000 readers voting for their favorite veg products, people, and places in nearly 50 categories,this annual survey is the largest of its kind in the world. The awards showcase the best of vegetarian in categories ranging from soymilk, veggie burger, and restaurant to celebrity, website, and even most veg-friendly city ...

Turtle Mountain, makers of Purely Decadent, won the award for non-dairy ice cream for the seventh time. Innovation has helped keep Purely Decadent a favorite. This year Turtle Mountain introduced a new type of dairy free ice cream made with coconut milk instead of soy or rice milk. Available in eight flavors, Purely Decadent Coconut Milk ice cream is available nationally in natural foods stores and select grocery stores.
"We're proud and honored to be selected by the readers of VegNews. We're committed to making great tasting dairy-free products and it's wonderful to hear that people like them as much as we do," said Turtle Mountain Marketing Director Tim Bennett.

The VegNews Veggie Awards recognize excellence in the vegetarian industry. VegNews' readers submit their ballots in during the month of August, and winners are announced in the holiday edition of the magazine. The annual celebration of the best that veg living has to offer has become the most popular feature in thepublication. The issue will be available November 1 on newsstands everywhere and through the magazine's website, vegnews.com.

Based in Eugene, Oregon since 1990, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based frozen desserts. All products are 100% plant-based and contain no artificial sweeteners, trans-fats or hydrogenated oils, and most are made with certified organic ingredients. For full product offerings and complete nutritional information, visit: www.TurtleMountain.com.

VegNews, America's premier vegetarian lifestyle magazine, has a readership of 180,000 and is read around the world. Each issue is filled with the latest in vegetarian news, global events, tantalizing recipes, nutrition updates, hot new veg products, must-read books, celebrity buzz, and even vegetarian weddings.