Sept 24, 2009 - associated Brands Inc. of Medina, New York is voluntarily recalling 320 cases (3,840 selling units) of "Price Rite Beef Flavored Bouillon Cubes", lot code 22 JUL 11, as the lot has the potential to contain a dairy allergen which is not declared on the label.  Consumers who have an allergy to milk may run the risk of a serious or life-threatening allergic reaction if they consume this product.

Price Rite 25 count Beef Bouillon Cubes were distributed in Pennsylvania.  Consumers would have purchased this product through Price Rite retail stores.

The product is packaged in retail plastic bottles with a UPC Code of 41190 75581 on the label.    The front of the label is printed with "Price Rite Beef Flavored Bouillon Cubes".  There are 25 individually wrapped bouillon cubes per bottle.  The top of the bottle is printed with lot code 22 JUL 11. 

No other Associated Brands products, or other lots of this beef bouillon product, are affected by this voluntary recall. 

No illnesses or allergic reactions have been reported to date.

This voluntary action is a result of a routine quality audit of bills of material by Associated Brands Quality Assurance in which the Company noticed that a new label design was used with an old product formula, resulting in an allergen labeling issue.  Associated Brands has developed a new product formula so that all newly packaged product will not include a milk allergen.    

Consumers who have purchased this product are urged to return it to the place of purchase for a full refund.  Consumers with questions may contact Associated Brands Inc. at 1-800-283-4447 during the hours of 8:00 am through 4:30 pm EDT Monday through Friday.