New York - Enjoy Life Foods, Twinject and Guardian Angel Foods sign on as Charter Sponsors of first of its kind Food Management Tool - www.foodcontentalerts.com. A free online and mobile service developed by TAXI New York (www.taxi-nyc.com), was announced today by Durk Barnhill, General Manager, TAXI NY.

Foodcontentalerts.com (FCA) provides critical information and personalized data management both at home and on-the-go for the nearly 70 million people in the United States and Canada alone suffering from food sensitivities, including food allergies, celiac disease and non-celiac gluten sensitivity, and those affected by their needs including children's playmates, teachers, friends, family members and co-workers ...

"After extensive research and testing, we're thrilled to launch this first of it's kind highly personalized food management tool," said Barnhill, "charter sponsorships with Enjoy Life Foods, Twinject Canada and Guardian Angel Foods confirm the marketing value of this tool for these companies and their unique products in the food sensitivity category."

FCA is a free web service designed to help sufferers of food sensitivities (allergies and intolerances) manage the many types of detailed data they need to keep specific ingredients and foods out of their diets. The site provides users with safe, reliable online and mobile tools for creating customized databases, recipe boxes, shopping lists and food sensitivity profiles. In addition to tips on avoiding many foods, FCA helps people discover new food recommendations from others dealing with their same sensitivities - they're able to share recipes, ingredient updates and other information with the foodcontentalerts.com user community.

"There is a growing need for this type of safe and reliable information that is easily accessible through the Internet and mobile phone. The number of people dealing with food sensitivities is growing daily, and we have partnered with FCA for the help it can provide consumers," said Scott Mandell, CEO, president and founder of Enjoy Life Foods. “Sponsoring this service provides a valuable resource for us to connect with them.”

The online and mobile service are accessible worldwide - and following a beta stage include users in the United States and Canada, as well as new user groups in the United Kingdom, New Zealand and Australia.

"I wish this wonderful website was around when my son was first diagnosed," said Gina Clowes, founder, Allergymoms.com. "It would have saved me hours and hours of time each year, reprinting 'safe' snacks lists for family and friends. I know this will be a fantastic resource for allergy parents to share with teachers, relatives, friends and family."

The Foodcontentalerts.com site features include:

• My Safe Foods: Allows users to create customized lists of "personally approved" foods and share them. A great way to find new recommendations for people on restricted diets.
• My Recipes: Input your own recipes, discover new recipes, share with others, and add ingredients to a shopping list or share with friends and family.
• My Shopping Lists: Create and manage multiple lists; update or add items from your safe-foods list; and share with teachers, daycare facilities, camp counselors, friends and family.
• Community Forums: Share ideas with other people suffering from food sensitivities.
• News Modules: Receive up-to-the-minute product safety alerts or custom information on food allergies, celiac and more - from around the world.
• Mobile Access: Many features of foodcontentalerts.com are designed to be available to anyone with a web-enabled phone, allowing users to access their online account to verify that a product is on a safe-food list, check a recipe's ingredient list and more. Mobile works on just about every web-enabled phone around the world.

About FoodContentAlerts.com
Foodcontentalerts.com is a free online and mobile application that helps consumers with food sensitivities manage their personal data. The site lets users organize a world of fragmented information via the creation of a personal sensitivity profile, allows users to search for recipes, build personalized shopping lists and more. Foodcontentalerts.com can also be accessed on-the-go via a mobile application. The site and app will revolutionize the way consumers navigate the world of food sensitivities and provide a unique targeted environment for advertisers. Charter partnerships include Enjoy Life Natural Brands(TM)(ELNB) (www.enjoylifefoods.com), Twinject® (www.twinject.ca) and Guardian Angel Foods. (www.guardianangelfoods.com) TAXI, New York (www.taxi-nyc.com), conceived of and developed the site. The site was built in partnership with Stem Limited (www.stemlimited.com).

About TAXI
TAXI Canada Inc. (www.taxi.ca), TAXI Inc. (www.taxi-nyc.com) and TAXI Europe BV (www.taxi-eu.com) are companies with core expertise in Strategic Planning, Advertising, Design, Digital, Relationship Marketing and Content. Founded in Montreal (1992), offices include Toronto and TAXI 2 (1992, 2006), New York (2004), Calgary (2005), Vancouver (2007) and Amsterdam (2009). TAXI was named Canadian Agency of the Year by Marketing Magazine in 2001 and 2005, and Strategy Magazine's Agency of the Year award in 2002, 2003, 2004, 2005 and 2008. TAXI New York in 2007 and 2008 won the O'Toole Award for Creative Excellence from the American Association of Advertising Agencies. Client assignments in Canada include TELUS Consumer Solutions, Pfizer's VIAGRA, Burger King, Heineken, Microsoft, Canadian Tire, WestJet, Reitmans Group, McCain, Yellow Pages, Dairy Farmers of Canada, Hydro Quebec and Bombardier. On the U.S. roster are: New York Life, Blue Shield of California, New Holland and Rail Europe Group. TAXI Europe clients include KPN Royal Dutch Telecom, Heineken, TNT Post, Foot Locker, ING, and the Hi and Telfort telecommunications brands.