SCHILLER PARK, IL, October 20, 2009 – After 25 years of satisfying people’s yearning for an early morning crunchy cereal that is both gluten and nut free, Perky’s Nutty Flax and Perky’s Nutty Rice (nutty in the name, not in the ingredients), are transitioning under the Enjoy Life brand, a leader in allergy friendly and gluten-free foods, and will now be branded Enjoy Life Crunchy Flax and Enjoy Life® Crunchy Rice.

Crunchy Flax and Crunchy Rice have the same great taste and texture, only a new name that better reflects the attributes of the cereals that folks have come to enjoy throughout the years. The redesigned packaging also breaths new life into the line, and is a great indicator that the product is now part of the trend-setting line of Enjoy Life Foods.

Crunchy Flax is 100% natural, sweetened with fruit juice and honey, has 50g of whole grain, 425 mg of Omega-3's and 6g of fiber per serving. It's not only a delicious, but nutritious start to your day!

Crunchy Rice is 100% natural, sweetened with fruit juice and honey and is low fat and low sodium. Enjoy with milk or yogurt (including your favorite non-dairy alternatives), or throw in your trail mix for an extra crunch.

Enjoy Life's Crunchy Flax and Crunchy Rice are made in a dedicated nut-free and certified gluten-free facility ensuring the quality, integrity and purity of the products. All Enjoy Life products are certified gluten-free by the Gluten-Free Certification Organization (GFCO*) and are allergy-friendly. All Enjoy Life products are free of the eight most common allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish or shellfish).

About Enjoy Life Foods
Enjoy Life Natural Brands, LLC (d/b/a Enjoy Life Foods, LLC (ELF)) was founded in 2001 with the mission of making great-tasting allergy-friendly foods that most everyone can eat freely. The company launched the Enjoy Life brand in 2002 with a broad product line that is free of the eight most common allergens and gluten-free. Today, ELF offers 26 products available in natural food and select grocery stores throughout the United States and Canada. Visit www.enjoylifefoods.com for store locations and more.

*The GFCO is an independent service that supervises gluten-free food production according to a consistent, defined, science-based standard that is confirmed by field inspections, in order to achieve heightened consumer confidence and safety. Learn more at, www.gfco.org.