February 2010 – A fresh delicious new way to enjoy vegetables on-the-go has just hit grocery shelves across California. Wild Veggie™, the SouperDrink ™, is an all-natural vegan soup or drink that is low in fat and calories, can be enjoyed hot or cold, and is now in convenient grab-and-go containers in the refrigerated case at a growing number of grocers.

“Wild Veggie is good for everybody. It is an all-natural, healthier alternative to traditional soups that has a fresh-picked flavor, nutritious appeal and innovative serving options,” explained Vikki Pava, northern California regional sales manager. “We use local produce, picked at the peak of flavor, and our products are made right here in California.”

Markets from San Diego to the Bay Area have begun carrying Wild Veggie’s new vegan varieties: carrot, broccoli and red bell pepper. They are naturally low in fat and calories, good sources of vitamins and essential nutrients, and contain no artificial ingredients.

The chilled soup or drink can be enjoyed immediately as a refreshing meal or side item or can be heated for a delightful warm soup. Wild Veggie is also easy to prepare in a variety of delicious recipes.

Wild Veggie is also popular with students on the University of California San Diego campus. “The Souper Drink is offered at the Sunshine Market in convenient self-serve dispensers,” said Victoria Hoke, southern California regional sales manager. “Wild Veggie is a perfect fit for UCSD, whose students appreciate healthful products that meet strict quality standards.”

Consumers are invited to find out more about Wild Veggie products, locations and special offers at www.souperdrink.com. For sales and distribution information, please visit www.wildveggieus.com. Wild Veggie is distributed by Graceland Fruit, Inc.

Upcoming events:

Natural Products Expo West
March 12-14, 2010
Anaheim Convention Center, Anaheim, CA