March 6, 2010 – Soy Foods innovator Nasoya will celebrate its fresh new look, new website and new Tofu Plus product line at the “Nasoya Tofu Trivia Tweet Up!” on Saturday, March 13th, from 3:00-6:00 p.m. at Natural Products Expo West, Booth 2142, Anaheim, CA. (Follow the event on Twitter at www.twitter.com/nasoya).

“The challenge the tofu category faces is that even consumers open to tofu, they are not sure what to do with it” said Susan Rolnick, Nasoya Marketing VP.” We are looking to make tofu less “scary” and more approachable and fun.”

Prizes for the tofu trivia contest include high quality tofu presses from Tofu Xpress, steel water bottles, and necklaces and T-shirts featuring specially commissioned art inspired by the Nasoya logo’s leaves. Nasoya’s sampling menu for the festivities includes delicious Spinach Feta Ravioli, Chocolate Silken Style Creations and Chef’s Eggless Salad.

“Nasoya is having fun using a new lighthearted approach to promoting its healthy, Asian-inspired product line,” said Rolnick. “The new Nasoya website offers a full library of recipes and how-to-cook videos from professional chefs and bloggers. Our new tag-line – ‘no chopsticks required’ - is easy, friendly and fun. We’re excited!”

The March 13th Tweet Up also marks the launch of Nasoya’s new Tofu Plus line, including the nation’s first and only organic tofu “beefed up” with nutrients needed by people looking to lower or eliminate meat from their diet without sacrificing nutrition and new Sprouted Tofu Plus Super Firm, higher in protein with added nutrients.

Extra Firm and Firm Tofu Plus are fortified to provide 20 percent of the daily nutritional requirements of the vital nutrients that can be harder to get when meat is less prevalent in the diet. These include B-2, B-6, B-12, D-2 and Calcium. Super Firm Sprouted Tofu Plus delivers a solid 10 grams (20 percent daily value) of heart-healthy protein per serving. Each Tofu Plus is low in saturated fat, free from sodium and cholesterol, is a good source of Iron, and contains naturally occurring phosphorous.

NASOYA: NO CHOPSTICKS REQUIRED!
The top selling tofu in America, Nasoya has provided delicious, premium quality soyfoods to consumers for more than 30 years. Its innovations include organic Tofu Plus, all-natural Silken Style Creations, fresh, all-natural pasta noodles and wraps, and the popular sandwich spread Nayonaise. Look for Nasoya at leading supermarkets, whole foods grocers and specialty shops nationwide. www.nasoya.com)