Bella’s Introduces New ‘Free-From’ and Gluten-Free Cookies

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May 2011 – Bella’s Cookies begins its 6th year at the Historic Lewes Farmer’s Market, Saturday May 28th. This year Bella’s will be introducing several new products on opening day, and several other new items throughout the course of the summer. The first of these new products is a cookie made with white beans. Additional new offerings from the company’s gluten-free category were also developed to meet growing demand.

“Our newest cookie is made with a twist on baking with beans… white beans; they took a lot of experimentation” said Kelly Leishear (President of Bella’s Cookies) “the finished product is both delicious and healthy”. Several months of research and development went into perfecting a cookie made with puréed white beans. Leishear wanted to build a cookie that was essentially fat-free, filled with protein, fiber, and still packed the taste of a Bella’s cookie.

The new cookie is called “Leguma Beach” and is made with puréed white beans, organic oats, chopped walnuts, and dark chocolate chunks. It is also made completely free of eggs and butter [milk-free and dairy-free!]. Leishear is excited about this cookie, as being a former personal trainer to corporations such as General Electric, Bristol Myers-Squibb and AT&T in New York, she says, “it’s something that both athletes and health minded people will enjoy, and it’s just a great tasting snack”. Along with the health benefits of the white beans, oats, walnuts, and dark chocolate each of their flavors mix perfectly to create a moist, classic cookie. The cookies are packaged 2, 3 oz cookies per pack and retail for $3.99. Bella’s looks to incorporate other varieties of beans into future cookies.

Bella’s has seen a yearly increase in the number of people purchasing allergen-specific baking. Families and individuals are modifying the way they hold birthday parties, dinner parties, weddings, and events by having gluten-free, vegan, or egg-free options either available or exclusive.  In keeping with that demand, Bella’s gluten-free product line has several new additions this summer. The first is a new gluten free mixed berry breakfast cookie.  Originally created as meal replacers for the Leishear’s children on their drive to preschool, breakfast cookies were quickly embraced by hospitals, schools and people simply wanting a healthy snack any time of day. Traditionally made with organic whole-wheat flour, a gluten-free breakfast cookie had to be designed devoid of this main ingredient and was made with a combination of gluten-free flours and gluten-free oats. As with their entire line of Breakfast Cookies, these are also made with no eggs or dairy.  

A second new product is a gluten-free oatmeal Whoopie Pie. Two gluten-free organic oatmeal cookies are sandwiched between a sweet confectioner cream filling. “The traditional Whoopie pie we sell at the farmers market is always a big hit,” said Leishear “this gives those that need to follow a gluten-free diet an opportunity to taste something only others had available to them before." These two gluten free items retail for $3.99 as well.  Additionally, a new dessert item is a gluten-free, agave-sweetened cheesecake. This item is also available in area restaurants and eateries this summer – a listing of establishments is on their website.

Bella’s Cookies, Inc. is a natural & organic bakery in Milton, DE. Ordering, including custom baked goods and desserts for those with food allergies, can be done online at www.bellascookies.com.

About Author

Alisa is the founder of GoDairyFree.org, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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