Healthy Power of Fruit Bars Named One of Best New Frozen Products of 2011


I trialed Power of Fruit bars recently, and am not surprised by the award! I also recommend using them in smoothies – add a banana, a little milk alternative, blend, and enjoy!

September 2011 – The Editors of Progressive Grocer have chosen Power of Fruit frozen fruit bars as one of the Best New Products in the frozen category for 2011. Power of Fruit’s two newest flavors, Orange Tango and Cherry Berry were chosen for their flavor profile but also for their ingredients list, fruit, whole fruit and nothing but fruit.

Progressive Grocer annual Editors’ Picks issue recognizes the best new consumer products submitted for consideration and introduced in the past year. Winners are judged on the following criteria: Innovation, Taste/Functionality and Value. Introducing new products is a proven way for retailers to attract consumers’ attention and Power of Fruit’s five flavors are sure to please even the most discerning palate. 

About the Power of Fruit: Power of Fruit® Bars are made purely from fresh fruit, frozen. Unlike other frozen bars that claim to be natural, they have no 6-syllable ingredients or laboratory additives that would disqualify anyone from a spelling bee. All five flavors of POF Bars are a blend of whole fruit with just a little all-natural fruit juice concentrate and water. That's it. Coming in at less than 35 calories per bar, the treats are also equivalent to ½ a daily fruit serving.  Power of Fruit bars are naturally trans fat and gluten free.  Power of Fruit Bars were chosen as Editor’s Picks by Today’s Diet & Nutrition and Progressive Grocer magazines.

The Power of Fruit® was founded in 2007 by four hungry guys looking for a flavorful and healthful dessert to share with their kids and hopefully a few million of their closest friends.  Power of Fruit bars are distributed nationwide. For further information visit

About Progressive Grocer: For the past 90 years, Progressive Grocer has been the industry’s leading voice of authority.  The magazine is dedicated to providing reads with the latest market intelligence and forward thinking management practices being implemented in by successful grocery executives and retailers today. By anticipating, reporting and interpreting the grocery industry’s top trends and information, Progressive Grocer fulfills its mission to stay Ahead of What’s Next.

About Author

Alisa is the founder of, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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