Luna & Larrys Coconut Bliss Goes Nationwide; Offered at Select Whole Foods Market Stores by April

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Coconut BlissEUGENE, Ore. – Bliss Unlimited, LLC, creator of Luna & Larrys Coconut Bliss, the first ice cream made from coconut milk, today announced its products will be available at select Whole Foods Market (Nasdaq: WFMI) stores. At least four flavors  Chocolate Hazelnut Fudge, Mint Galactica, Naked Coconut, and Vanilla Island  will be sold in many Whole Foods Market stores across the U.S. by April. Award-winning Coconut Bliss is made from a base of naturally rich, cholesterol-free coconut milk and sweetened with low-glycemic agave syrup. Coconut Bliss is USDA-certified organic, 100 percent vegan, and a healthy alternative to dairy- and soy-based frozen dessert that is on a par with super premium ice creams. The full line of flavors also includes Cherry Amaretto, Dark Chocolate, Cappuccino, and Strawberry Lemon Love, and the company will be releasing several new flavors before summer 2009.

We receive hundreds of emails a month asking when well be available in this city or that, and these consumers demonstrate there is a demand for healthy foods that are sustainably and fairly produced, said Bliss Unlimited Co-founder Larry Kaplowitz, who was recently named one of the nations top ten ecopreneurs. Weve always believed Coconut Bliss is the evolution of ice cream, and as we grow, we find more and more people who believe in evolution!

In the four years the company has been in operation, people in the West have grown to love the first ice cream made from coconut milk. A fan identified only as Alex recently wrote to the company to say This is the greatest vegan product ever! Soy or rice ice cream is no match for the incredible, delicious, amazing flavor of Coconut Bliss! Thank you for finally making a vegan ice cream that tastes great! I will keep buying it as long as you are making it!

By mid-March, Coconut Bliss will be in all warehouses of a major wholesale distributor that supplies more than 17,000 customers nationwide and serves a wide variety of retail formats including natural food chains, independent natural products retailers and conventional supermarkets.

In addition to select Whole Foods Market stores, Coconut Bliss is sold in hundreds of natural foods stores and some supermarkets throughout the United States, and online nationwide through www.diamondorganics.com. A complete store list is available at www.coconutbliss.com.

About Bliss Unlimited
Bliss Unlimited, LLC was founded to create a satisfying ice cream without the health and ecological impacts associated with dairy, soy or sugar. As a healthy whole food, consciously prepared from nutritious and beneficial ingredients, Luna & Larrys Coconut Bliss is the evolution of ice cream. USDA-certified organic and 100 percent vegan, award-winning Coconut Bliss is based on naturally rich, cholesterol-free coconut milk packed with lauric acid and medium-chain triglycerides (MCTs) and agave syrup, a natural low-glycemic sweetener. The company values ecological and social sustainability, and strives to use the highest quality and most ethically produced organic ingredients it can find. The company is privately owned and based in Eugene, Ore., and has been operating since Winter 2005. For more information please visit www.coconutbliss.com.

About Author

Alisa is the founder of GoDairyFree.org, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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