Tune into Martha Stewart on Thursday, April 29th to see the founder of NoNuttin' Foods kick off Allergy and Celiac Awareness Month ~ Nothing spells success like being featured on a daytime talk show and like many small businesses owners, Alana Elliott of Duncan, BC’s Nonuttin’ Foods dreamed big. Setting her sights on appearing on a popular show might have seemed out of reach until 2 weeks ago. Elliott will now be flying to New York City next week to appear on The Martha Stewart Show.
The process of landing a big time talk show was quite lengthy starting with the producer of The Martha Stewart Show contacting Elliott for the first time in October 2009. Fortunately, it had been recommended that the producer try Nonuttin’ products for her family’s food allergies. This led to the producer giving Elliott a call.
“After that initial contact, we sent samples of our granola bars and granola to the producer. We then waited for several months to see whether demonstrating how to make allergy friendly granola bars on the show would make a good segment,” says Elliott …
Once over the initial acceptance stage, the producer still had to present the final idea to Martha Stewart. To take this next step, Elliott had to send in granola bar recipes for the show’s test kitchen for the domestic guru to try for herself. Once Martha Stewart approved the recipe, Elliott was asked to appear on the show, filming in New York City.
The show will be taped before a live studio audience on Thursday, April 29th and aired the same day which is perfect timing since May 1st begins Allergy and Celiac Awareness Month. The Martha Stewart Show is no longer aired in Canada but can be seen on NBC affiliates in the United States. Once the show has been filmed, a link to the official show site and segment will be shown on the Nonuttin’ Foods website at www.nonuttin.com.
“It’s been a fantastic year,” says Elliott. “From supplying granola bars to the Olympic Broadcasting Centres to appearing on The Martha Stewart Show! It will be hard to top that.”
Elliott will be demonstrating in 2 segments, one in which she will be making chocolate chip granola bars and one in which she will be making chocolate trail mix bark. Both recipes (like all NoNuttin' products) will be dairy-free, egg-free, nut-free, and gluten-free. The Martha Stewart show will be posting those recipes after the show, so that people can make them at home.
To learn more about NoNuttin' Foods, visit their website: www.nonuttin.com
About NoNuttin's Founder, Alana Elliott
By day, Alana Elliott tries new recipes, responds to customer inquiries and completes the numerous activities required to run a company. When the business day is over, she becomes a wife and the mother of two young girls. Along with the homework, meal planning and running to activities, Elliott has another job: managing the food, grocery shopping and self-education necessary for parenting a child with a life threatening food allergies.
She wasn’t always an entrepreneur or expert on food allergies. Growing up in Calgary, she got her teaching degree then headed to Edmonton to begin a career as an elementary school teacher. In 1997, her youngest child experienced a severe reaction to peanut butter which was confirmed with formal allergy testing. “I was terrified,” says Elliott, “I knew nothing beyond the basics of label reading so quickly educating myself was the key.” More food allergies followed and the Elliott Family must now avoid 6 different foods.
At times, she found it frustrating to shop for groceries as family favorites added allergen warnings that no longer made the food safe for her child. Elliott also observed many children at her child’s nut-free school with nut laden snacks. When her husband was transferred to Vancouver Island with his company, Elliott resigned her teaching position and decided to create granola bars of her own that were safe for most people with various food allergies using healthful ingredients. She formed Nonuttin’ Foods Inc. in November, 2002 to create North America's first allergy friendly granola bar.
Once manufacturing began in August 2004, it's been full steam ahead with Elliott making many changes over the last several years. These have included adding more snack items to the line such as granola clusters, trail mix and baking ingredients. In 2007, Elliott created a gluten free facility as Nonuttin' Foods became the first company to begin using pure, uncontaminated oats in granola products. For the Vancouver 2010 Olympics and Paralympics, thousands of Nonuttin’ granola bars were ordered by the Official Broadcasting Centres in Whistler and Vancouver to feed broadcasters from all over the world.
Elliott has been recognized for her efforts to create an allergy friendly company, winning a Black Tie Award from the local Chamber of Commerce in 2005, the MISTIC (Mid-Island Science and Technology Innovation Council) Food Innovation Award in 2006 and in June 2007, Elliott was nominated for the RBC Canada Woman Entrepreneur Awards.