Asheville, NC – April 26, 2007 - Tree Huggin’ Treats is thrilled to announce the release of the world’s first organic candy bar! The Asheville, NC based company just launched its new and improved CRISPY CAT candy bars at Expo West in Anaheim, CA on March 8th.
Expo West is the largest natural foods tradeshow in the country, drawing over 45,000 attendees and 2500 exhibitors from every corner of the industry. Tree Huggin’ Treats is proud to announce its CRISPY CAT candy bars won “Best of Show” in the new vegetarian products category presented by San Francisco based VegNews magazine. Asheville’s sweetest company will be featured in the magazine’s next issue.
Tree Huggin’ Treats is now preparing for the local re-release of its CRISPY CAT candy bars at the end of March. The local outfit has spent the past six months transitioning its operation to be able to meet the demands of growing into the national marketplace. The company has dramatically improved its packaging and CRISPY CATS are now able to exist on the shelf at room temperature after previously requiring refrigeration.
Company founder Joel Schantz is genuinely pleased with his product’s transition, “I could never have imagined putting out such a high quality product while keeping it this fun. It’s a dream come true. And to think all of this started in my cuisinart in “The Hop’s” kitchen.” Indeed, Tree Huggin’ Treats got its start four years ago at the Merrimon Avenue ice cream shop. The product was handmade and there were several varieties of flavors and even vegan ice cream. Schantz’s vision was to make vegan, organic sweets. Over time he has refined his ability to defy the gravity of the healthy sweets stigma and has now received both local and national acclaim with stores as far away as Hawaii interested in carrying the product. These are indeed exciting times for the brainchild of Schantz, the bald local icon.
Tree Huggin’ Treats is releasing three flavors of its CRISPY CAT. Mint Coconut, Roasted Peanut and Toasted Almond will hit the shelves first, with other flavors to follow once the CRISPY CAT establishes itself in the national marketplace. Tree Huggin’ Treats fans can look forward to the same heavenly crispy rice insides drenched in sinfully rich dark chocolate embellished with their favorite ingredients of mint coconut, roasted peanut or toasted almond. Whatta Treat!
We received a sneak peek (or should I say taste) of these new treats. View our Crispy Cat reviews here.