Pure Bars: Organic, Gluten-Free, Vegan, and a BIG Selection

Review of: Pure Bar
Organic Fruit & Nut (7 flavors), Organic Ancient Grains (3 flavors)
$2.19 per bar; $21.99 for 12

Reviewed by:
On July 16, 2014
Last modified:September 15, 2014


I expected to be wooed by the Fruit & Nut Bars, but it was the low sugar, rich chocolate flavors, and crunchier texture of the Ancient Grains bars that won me over. As for the Fruit & Nut, there's a little something for everyone, with the Wild Blueberry and Apple Cinnamon falling into my favorites category in terms of flavor.

I still remember my first encounter of the “infamous” Pure Bar, many conferences ago. It was a gluten-free event, and at least four different people inquired, “Have you checked the Pure Bar booth yet?”

Pure Bar - Organic, Gluten-Free, Vegan, and so many to choose from!

Among the couple hundred exhibitors on hand, Pure Bar was definitely a crowd favorite. Alas, when I finally made my way over to their samples, only one flavor was left to trial. And as you can see, they have so many to choose from! So I filed it away as a snack bar to review in the future.

A year, or two, or maybe even three, have passed, but at last the day has come for a full Pure Bar review. On the upside, they now have more product lines to choose from, with Ancient Grains joining the mix.

Organic Ancient Grains Pure Bars

Right away the Ancient Grains Pure Bars captured my attention with their much lower sugar content. Each full bar has just 6 to 8 grams of sugars, but still packs in 5 grams of protein, 2 grams of fiber, and 9 grams of “healthy” fats. It’s so hard to find low sugar bars these days, let alone ones that have a nice sweet flavor, but these fit the bill.

Pure Bars with Ancient Grains: Organic, Gluten-Free, and Vegan

As for texture, the Ancient Grains Pure Bars are firm (not date-based like the others), granola bar-like, and a touch dry, but they have lots of chewy, grainy, crispiness throughout. The “ancient grains” blend in each bar includes quinoa, crispy brown rice, amaranth, flax seeds, and hemp seeds, and they are lightly sweetened with a mix of tapioca syrup, agave nectar, and cane sugar. I sampled the following flavors:

Peanut Butter Chocolate (pictured above) – This Pure Bar has a nice pleasant chocolate flavor tempered by the peanut butter and smattering of actual peanuts. A natural combination that isn’t overly dessert. For me, it wasn’t a love, but definitely a strong like.

Triple Berry Nut – The most granola bar-esque of the bunch, the grains were quite evident in this sweeter snack. I really liked the dried berries, I only wish there was more of this fruit and a little less of the sweetener.

Chocolate Chunk Nut – Nicely sweet and gently chocolate with generous almond and walnut pieces, a smattering of little semi-sweet chocolate chips, and an underlying peanut butter + chocolate taste. Tasty and a little indulgent; it would be perfect if the consistency was a little more tender or a little more crispy/crunchy – it was lost somewhere in the middle.

Organic Fruit & Nut Pure Bars

These Fruit & Nut Bars are grain-free, date-based bars that are sweetened a touch further with tapioca syrup and spiked with nuts and various fruity flavors. I found them all to be just a little too sweet for a regular energy bar, and would love it if they would skip the sweetener altogether and just stick with the fruit and nut combo.

Pure Bars: Organic, Gluten-Free, Vegan and so many Flavors!

Nonetheless, there were several flavors that I quite enjoyed as a treat, and it was nice that they were each spiked with brown rice protein and chia seed protein for a little extra staying power. I sampled the…

Banana Coconut Bar – This had a delightful sweetness with little bits of interest throughout, from chunks of walnuts down the the fine texture of coconut flour. Somehow the overall flavor didn’t really hit me as tropical, but earthy, warm and pleasantly flavorful.

Wild Blueberry – Perhaps my favorite Pure Bar of this lot, it had a great blueberry flavor, firm consistency, and was a little less sweet than some of the others. Spot on!

Cranberry Orange – Softer, chewier, and more intensely fruity than the others, this flavor was brimming with zest! I quite enjoyed the flavor rush.

Dark Chocolate Berry – The chocolate flavor in this Pure Bar was a little off for my tastes and didn’t really meld well with the underlying fruit and more prominent berries.

Cherry Cashew – Very cherry! Disclaimer: I’m not a lover of dried cherry bar flavors. But for those of you who are, this sweet, soft, and chewy Pure Bar had just a few little nut bits scattered about.

Apple Cinnamon – Mmmm! This could be tied for first with the Wild Blueberry. Each bite offered the essence and vibe of warm apple pie but with a nutty delivery. Probably the nuttiest of the bunch with loads of notable walnut chunks throughout and chewy bits of dried apple.

Cashew Coconut (pictured above) – This is the newest Pure Bar flavor in the Fruit & Nut group. The coconut flavor comes through in the end aftertaste, and it is rich and pleasant, but the first flavors to hit my tongue were sweetened dates and protein powder. I didn’t taste the creamy love of cashews (they are probably blended in, as they seemed to be overpowered by the other ingredients). If they could amp up the cashews and coconut for a better flavor meld, I’d be sold!

Pure Bars: Organic, Gluten-Free, and Vegan (Review on GoDairyFree.org)

Certifications: Pure Bars (all of the Ancient Grains and Fruit & Nut varieties) are certified organic, non-GMO verified, certified gluten-free, and certified OU kosher parve.

Dietary Notes: By ingredients, Pure Bars are dairy-free / non-dairy, egg-free, gluten-free, soy-free, vegan, and vegetarian. Nonetheless, check with the company on their manufacturing processes for all varieties if potential allergen cross-contamination is an issue for you. Processes and labeling are subject to change at any time for any company / product.

For More Product Information: Visit the Pure Bar website at www.thepurebar.com. They are also available at a discount on Amazon.

About Author

Alisa is the founder of GoDairyFree.org, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.


  1. Pure bars are one of my favorite snack bars because they’re vegan and filled with wholesome ingredients. A perfect on-the-go snack!

  2. We tried Pure Bars for the first time last year and they are now a staple in our home.
    They are so delicious and are perfect for a snack or a meal replacement.
    I am not much on banana but I have to say that the banana coconut bar has surprised me and turned out to be my favorite. I highly recommend these bars to all.

  3. Pure Bars are tied for my #1 yumbar (the other are Gnu Bars). I love every flavor I’ve tried…even the Cranberry Orange. I’m not a cranberry fan at all but somehow they made it superdelicious! The Blueberry is truly the most scrumptious! 🙂

  4. I love the cashew coconut bar!!! I haven’t tried the pb and chocolate one, but it looks so good! Perfect combo! I would like to try this flavor! 🙂

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