Paying More for Less?


This is one of those things that has always puzzled me… So, I was at the grocery store this weekend, stocking up on my weekly provisions, which almost always includes milk alternative.  This week I thought perhaps I would treat us to some regular Almond Milk rather than the unsweeteened (I know, REALLY adventurous).  However, I noticed something interesting about the price.  The varieties that were sweetened, cost less than the ones that were unsweetened, regular price!  This is not a new phenomenon by any means.  I have seen these strange price markings elsewhere.  Yet, the only difference between the two is that one has additional sweetener.  Add sugar, pay less.  And we wonder why the American diet is suffering! 

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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