Kellogg Acquires RXBAR for $600 Million + More Dairy-Free News


This week in our dairy-free Friday News Bites, RXBAR finds a new super-sized home and we’re celebrating more fall flavor releases.

Kellogg Acquires RXBAR for $600 Million

Kellogg is taking another bite of the natural food industry with the purchase of RXBAR, a Chicago-based paleo protein bar company. This healthy investment comes on the heels of Kelloggs’ new CEO arrival, Steven A. Cahillane from Nature’s Bounty. RXBAR says it will still be operating independently, however, it will use Kelloggs’ platform to help them scale more quickly. They also see big benefits ahead in R&D, distribution, and consumer reach.

RXBAR is a purely dairy-free company with an array of protein-packed bar flavors. Their simple base is a blend of egg whites, nuts, and dates. If you confuse eggs for dairy, you’re not alone! See this post: Are Eggs Dairy?

Kellogg Acquires RXBAR for $600 Million + More Dairy-Free News

Red Mango Launches Dairy-Free Fall Smoothie Line

Frozen yogurt chain Red Mango is getting in on the fall flavor trend with a limited edition line of autumn-inspired smoothies. Beginning October 16, customers can order Banana Chai, Roasted Peanut Butter, and Pumpkin Spice blends. The seasonal flavor line is reportedly dairy-free, vegan, and gluten-free and made with a base of coconut milk.

Red Mango has locations throughout the U.S., and they even have some locations in El Salvador.

Red Mango Launches Dairy-Free Fall Smoothie Line

Recent Milk Allergen Alerts and Recalls …

Aldi UK recalls Chicken & Bacon Layered Salad for undeclared milk

Tampico Tropical Punch from Dean Dairy may contain milk

Belmont Sausage recalls smoked turkey products due to undeclared milk

More Dairy-Free News this Week …

UAE doctors report 400% global rise of life-threatening food allergies

Califia Farms Finances $15 Million Expansion

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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