A Less Scary Halloween for Kids with Food Allergies


SCHILLER PARK, IL, October 26, 2009 – Eight in every 100 trick-or-treaters ringing doorbells this Halloween are unable to enjoy many of the treats they receive due to food allergies and intolerances. Enjoy Life Foods®, an allergy-friendly and gluten-free product company, is doing its part to make this Halloween all treats and no tricks.

Enjoy Life Foods® has arranged to donate over 5,000 individual chocolate bars and cookie packs to seven communities in the Chicagoland area where they will be given to children attending locally-sponsored Halloween parties later this month. The Enjoy Life boom CHOCO boomTM chocolate bars and Enjoy Life cookie packs are gluten-free and free of the eight common allergies (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish). Partygoers will satisfy their sweet tooths safely with Enjoy Life’s boom CHOCO boomTM dairy-free rice milk chocolate bars, Snickerdoodle cookie packs and Chewy Chocolate Chip cookie packs. For many of those dressed as princesses, witches, pirates and goblins, this is their first taste of sweet treats due to their prohibitive food allergies.

“Imagine growing up as a child and never tasting chocolate or enjoying a delicious baked good,” Scott Mandell, President and CEO of Enjoy Life Foods®,” pondered. “Our unique chocolate bars and cookie packs are safe for most children who have never had the pleasure to enjoy these products because of food allergies and intolerances. Knowing that we help provide a Happier Halloween to thousands of children is what makes us love what we stand for as a company, enjoying life!” Mandell continued.

Enjoy Life boom CHOCO boom bars and cookie packs can be found at Whole Foods and independent Natural Product stores as well as many local supermarkets including Jewel Food Stores.

About Enjoy Life Foods

Enjoy Life Natural Brands, LLC (d/b/a Enjoy Life Foods, LLC (ELF)), founded in 2001, holds the mission of making great-tasting allergy-friendly foods that most everyone can eat freely. The company launched the Enjoy Life brand in 2002 with a broad product line that is free of the eight most common allergens and gluten-free. Today, ELF offers 26 products available in over 5,000 natural food and select grocery stores throughout the United States and Canada. Also available is ELF’s first cookbook, Cookies for Everyone!, at all major bookstores including Barnes & Noble, Border’s and Amazon. Visit http://www.enjoylifefoods.com/ for store locations and more.

Participating Community Halloween Parties

Deerfield Park District’s “Halloween Hoopla” October 23
Des Plaines Park District’s “Halloween Hoopla” October 24
Oak Park’s “Halloween Ice Party” and “Youth Mile Race” October 25-31
Chicago Education Project’s “Halloween Party” October 26
Northwestern’s NCDC Project Pumpkin October 29
City of Evanston’s “Halladaze Party” October 30
Skokie Park District’s “Town Halloween Party” October 30-31

About Author

Alisa is the founder of GoDairyFree.org, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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