November, 2010 – Generally, in the past when it came to vegan eating habits or food allergy items the meal focuses was on what is missing or the ingredients that you are “living without”. Vegan foods have always had a horrible image of being deprived of taste, and usability. Now with the growing number of food allergy suffers, these eating patterns are becoming an essential part of everyday for more and more people, not a lifestyle choice but a necessity. Up to 50 million Americans are lactose intolerance and over 15 million follow a gluten free diet and everyone has had an experience with a product that has left them skeptical.
Daiya products are changing this perception and paving the way for vegan and healthy allergen free eating. In the October 2010 issue of Vegetarian Times Daiya Cheddar Style Shreds was voted by their readers 1st runner up in the “cheese (or not)” category. Daiya stood up to traditional cheeses, because it “melts so well, you’d never know its vegan.” Daiya products have been privileged to win variety of fan favorite awards from Vegnews product of the year and best in show, to a PETA Libby award.
Daiya products are not just growing the dairy cooler selection but have also helped to inspire other great products. Amy’s Kitchen’s Vegan Rice Macaroni & Cheeze made with Daiya can be found in the frozen section and is free from nothing when it comes to taste and quality. In a comparison test taste, consumers never knew what was missing! The product is not only dairy free but gluten free, soy free and vegan! The noodles are soft and tender, and the Daiya sauce is smooth and creamy with a rich flavor.
Amy’s Rice Noodle Mac and Cheeze was introduced to the US market last February at Expo West in Anaheim, and with a overwhelming reception the Daiya team is excited that Amy’s is now launching the product into Canada (everyone deserves this convenient indulgence). A buzz in Canada was started around the products at CHFA Expo in Toronto Oct 23rd and 24th; it will start to hit store shelves near you throughout the remainder of 2010. A winner has been added to their already amazing product variety. Keep an eye out for what might be next in 2011.
Daiya Product information
Daiya products are a deliciously dairy free alternative that melt, taste and stretch like dairy based cheese. Daiya is free of many of the common food allergens including; gluten, dairy, (casein and lactose), soy (common to many other non-dairy cheese alternatives), egg, wheat, barley, whey, peanuts and tree nuts (excluding coconut oil). Daiya products are free of animal products, cholesterol, trans fats, and preservatives. To find out more visit www.daiyafoods.com.