Boulder, CO – GoodBelly®, the probiotic fruit drink line created last year by Boulder-based NextFoods, has received top food and branding honors. GoodBelly was included in the Los Angeles Examiner’s “Top Ten Best Food Product Introductions for 2008”, an end of the year list that encompasses the best new food products introductions of last year. GoodBelly was also named one of the best new brand names of 2008 in a Best and Worst brand name list compiled by Pollywog, a Minneapolis Naming and Branding Agency. GoodBelly is a probiotic fruit drink line created by Natural Foods Industry pioneer Steve Demos (founder/creator of Silk® soy milk) and industry veteran Todd Beckman and their new functional foods company NextFoods.
The brand launched in early 2008 and has grown rapidly with two product lines, organic certification and distribution at nearly 4,000 stores across the country. In addition to national distribution at Whole Foods Market, GoodBelly is also distributed at top grocery accounts including: King Soopers, Safeway, Publix, Wegmans, HEB, Albertsons in Southern California, Nevada and Colorado and select Super Target stores.
Probiotics – the ‘healthy bacteria’ that help maintain the natural balance of organisms (microflora) in the intestinal tract and have positive effects on human health – are one of the hottest food trends for 2009. GoodBelly fruit drink features antioxidant-rich fruit and highly beneficial probiotic Lp299v, which has been clinically tested and proven for 15 years to improve overall digestive regularity and promote immunity. GoodBelly is the first fruit-based, dairy-free, soy-free, wheat-free and vegan probiotic product of its kind in the United States.
“We set out last year to introduce a new unique, highly nutritious product that we believed in to the marketplace, one that provides a tangible health benefit to consumers. These honors are great milestones for our new brand,” said Steve Demos, founder and CEO of NextFoods, makers of GoodBelly. “Even more gratifying than this recognition however is positive feedback we’re hearing from consumers all over the country on a daily basis who are discovering GoodBelly for the first time and how it’s benefiting their health and overall wellness. Our team continues to be encouraged by this, and we’re committed to bringing the great nutritious properties of GoodBelly available to as many consumers as possible in 2009 and beyond.”
GoodBelly is currently available in two product lines Good Belly Multi and GoodBelly Probiotic Fruit Drink. GoodBelly Multi – a 4 pack of 2.7-ounce single serving fruit drinks featuring a concentrated dose of 20 billion live and active probiotic cultures and 19 vitamins and minerals – is available in three flavors Blueberry Acai, Strawberry Rosehips and Peach Mango. The newest product, GoodBelly Probiotic Fruit Drink, in 32-ounce quart size is available in three flavors Black Currant, Cranberry Watermelon and Mango, and is a great morning juice option for modern, health conscious families.
For more information about GoodBelly products and NextFoods, please visit www.GoodBelly.com.
NextFoods is a functional foods company formed by Steve Demos, Natural Foods pioneer and the Founder and former President of WhiteWave Inc., and industry veteran Todd Beckman, former Vice President of Business Development and Operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods adheres to a mission which fosters the continuous improvement of human nutrition while demonstrating the values of “Right Livelihood” for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, functional, “next generation” foods while using sustainable, socially responsible organic practices whenever possible. GoodBelly® Probiotic Fruit Drink line includes GoodBelly, a quart-sized fruit drink line designed for modern, health-conscious families, and GoodBelly Multi, a line of single serving fruit drinks featuring concentrated probiotics, and 19 vitamins and minerals. GoodBelly products are certified organic and are dairy-free, soy-free, wheat-free and vegan, and available nationwide at Whole Foods Market and select top-tier grocery chains across the country. To learn more about NextFoods and GoodBelly products, please visit us at www.goodbelly.com.