Nutiva Drives the Natural Food Buzz with Increasingly Popular Superfood Products


Nutiva SuperfoodsNutiva was on my radar long before they hit the mainstream. They provided my first extra-virgin coconut oil experience, and continue to be my favorite daily brand to this day. I also got the chance to trial their innovative hemp seed bars before hemp hit the mainstream (all delicious). Yet, I seem to have lost track of Nutiva … and now I know why. As one of the fastest growing companies, they seem to be moving forward a bit too fast for my foodie radar. Today I have not one, but three press release / articles to share from this solid natural food company. New products, new leadership, awards, read on …

New Products Keep It Exciting

Nutiva® has built its brand reputation by offering innovative healthy foods. When founder John W. Roulac was pondering what new superfood he should next introduce and champion, he chose the mighty chia seed, an ancient staple of the Aztecs. Chia is gaining much interest due to its ideal omega-3, protein, fiber, and antioxidant levels. It can enhance smoothies, cereals, baked goods, and many other everyday dishes.

This fall, the company is rolling out Coconut Manna™, a whole-food spread made of dried, whole coconut flesh. The creamy coconut product contains 9% protein, 12% fiber, and 63% nourishing fats, and will serve as a delicious ingredient in smoothies, sauces, and desserts.

Nutiva Hires Organic-Food Veteran Dale Holden As Its New National Sales Manager

With organic hemp and coconut superfoods showing strong demand and sales growing at a 41% annual clip, Nutiva® is pleased to announce the hire of Dale Holden as its National Sales Manager.

“Dale brings a wealth of skill and industry knowledge to Nutiva®,” says CEO and founder John W. Roulac. “Nutiva® is committed to bringing aboard the best talent to help grow its corporate ‘tribe,’ and as a strong advocate for plant-based nutrition, Dale is a perfect fit to help take the company to the next level.”

Dale Holden has more than 30 years of experience in the natural-foods industry. For the last 4½ years, he was National Sales Manager for Follow Your Heart, a leading manufacturer of vegetarian foods. “I’ve had the opportunity to also work with Mountain People’s Warehouse (UNFI), Wild Oats, and White Wave — and to be part of their explosive growth with all its challenges and successes,” says Holden. “I look forward to joining the Nutiva® team and contributing to the exciting expansion of the Nutiva® brand.”

Based on SPINS industry data, Nutiva® is the number-one-selling brand of coconut oil, hemp oil, hempseed, and hemp protein.

Inc. Magazine Names Nutiva a Fastest-Growing Company for the Second Consecutive Year

As Nutiva®, America’s leading organic hemp, coconut, and chia superfoods brand, celebrates its 11-year anniversary, it has again been named one of the fastest-growing companies in America on Inc. magazine’s 2010 500/5000 list. Nutiva® was previously accorded this honor in 2009.

Sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakesTM, Chia Seed, and Extra-Virgin Coconut Oil have been growing by leaps and bounds, with total sales growth  at 41 percent  annually  since 2006. Given its rapidly expanding customer base, Nutiva has this month moved into a much larger headquarters in Oxnard, California. Total pallet capacity in the 18,500-square-foot facility has increased by a factor of more than 20 from the previous warehouse, to handle the firm’s continuing growth. Nutiva CEO and founder John W. Roulac comments, “Nutiva’s fast growth during these hard economic times is a testament to the strength of organic superfoods. We thank our loyal customers.”

Increasing Sales Across All Channels
Based on SPINS industry data, Nutiva® is the number-one-selling brand of coconut oil, hemp oil, hempseed, and hemp protein, and the company’s Organic Coconut Oil continues to be the most-requested natural and organic food gift at

Nutiva®boosts sales by focusing on key markets, including bulk sales, web resellers, natural food stores, supermarket chains, and international markets including Canada, Mexico, Russia, Asia, and the European Union. The company recently upgraded its Internet presence with a much faster site. International sales at are growing so rapidly that Nutiva®plans to ship its hemp, chia, and coconut foods to more 80 countries in 2011. The use of  social media helps increase public awareness on the various health/green/lifestyle issues associated with the Nutiva®brand. New YouTube videos are released every month, and the Facebook fan base keeps growing.

Leading a Food Revolution

The firm has a positive track record in shaking up the food industry by championing the renaissance of such ancient foods as hemp, coconut, and more recently chia seed. According to CEO Roulac, “The current industrial food model is broken. People are waking up to the fact that food choices matter,  and no healthcare plan is going to solve the issue of eating industrial goop sold as food.” While Nutiva®has several hundred thousand loyal customers today, it plans to help nourish more than ten million people in the coming decade. As a trusted supplier of organic superfoods, Nutiva®is building a worldwide “tribe.”

Roulac adds that corn- and soy-based foods are “sunset” and hemp, coconut, and chia foods are “sunrise” when it comes to future demand for nutritious foods. What is a minor niche today will become the next billion-dollar market, and Nutiva is leading this nutritional revolution. He says that one element driving Nutiva’s solid growth is  the company’s core promise to nourish people and planet by using healthful organic ingredients, enriching the soil, and supporting worthy causes.

About Nutiva

Nutiva is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva is the world’s best-selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the EU. For more information, visit

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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