Martha Stewart Living has pooled ideas from their staff for future media, and narrowed the list down to 7 top contenders. Among the list is a special publication catering to those with food allergies and sensitivities that would include recipes. To find out what viewers want, they have opened up a poll on the Martha Blog where anyone can vote. This Big Idea for food allergies is from Alexis, Deputy Home Editor at Martha Stewart Living Omnimedia and is summarized as follows:
“To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can't eat nuts, dairy, wheat or gluten, and I’d like to empower people to make great recipes even if they can't use all the standard ingredients.”
The complete list includes:
- Martha Stewart store
- Marthastewart.com e-scrapbook
- Pet lovers publication
- Publication for individuals with food allergies and intolerances
- Collecting publication
- Line of home merchandising, young demographic
- MSLO employee cookbook
You can view the full presentation of each idea and cast your vote on The Martha Blog until Thursday, February 7, when they will close the poll. Martha will later announce the big winner.
