Alisa Fleming ~ At first, soy milk, rice milk, and sometimes even almond milk could be found on a whim at Starbucks across the country. My husband would request a shot, and the barrista would happily pour a little in, no questions asked. Then one visit to a local Starbucks turned my husband’s loyalty upside down – that little shot, would now cost him 50 cents extra, each and every time. It was still free for Starbucks Rewards Gold Card holders (frequent caffeine flyers), but that, my dear lactose intolerant, milk allergic, vegan, and otherwise dairy-free friends, is all coming to an end. At Starbucks soy milk will now cost extra for everyone.
The Starbucks announcement is ablaze with angry customers, some who only got the card for that free Starbucks soy milk perk (please, do go add your 2 cents in the comments here – Starbucks should hear from once loyal customers)! Starbucks has released the benefits of their new and “improved” rewards program, which promises to be more digital, but at the expense of your complimentary soy milk and syrups.
I realize that some of you are not soy consumers, but the mere availability of a dairy-free option on par with milk (cost-wise) was a huge step forward. Not to mention, have you seen the price of dairy lately? Starbucks reps would be hard-pressed to say that soy milk expenses are breaking the bank.
You can share your thoughts on the Starbucks soy milk uproar on their announcement page or tweet your concerns to @Starbucks.