Share the Trigger Project: Short Films for Food Allergy Awareness


As many of you know, food allergies hit close to home for me. Though I don’t have to worry about the safety of a child, they’ve threatened my own life, and it isn’t an experience that I would ever wish upon another human being.

When the Trigger Project was delivered by chance to my email, I knew it was something that I had to share with all of you, and that hopefully you would in turn pass on. I only wish that I had posted about it sooner, since every day counts.

The Trigger Project: Food Allergy Awareness Film

The Trigger Project is two short films for food allergy awareness. I know what you’re thinking when I say the word film, “who has the time?” But these are SHORT films – the abbreviated awareness film is just 4 minutes, and the more in-depth film is a whopping 17 minutes. In other words, well worth your time while simply taking a snack break or enjoying lunch.

The 4-minute video gives the feeling for the seriousness of food allergies, and is a much watch for … well … everyone. It is a short, easy-to-watch film that is fabulous for spreading food allergy awareness, so please share it!

The 17-minute video gets a little more detailed, explaining how food allergies work, why they are a concern, and what can be done. This video should be essential for all teachers, caregivers, food manufacturers, and food service workers to watch.

The video focuses on nut and peanut allergy, but anaphylactic reactions are possible with any food protein, including milk. As I like to say, Milk is the Rodney Dangerfield of Food Allergens. Also, it is important to keep in mind that adults can have life-threatening food allergies, too, and that not all food allergies are outgrown. Even severe milk and egg allergies can persist into adulthood.

Please like, share, whatever this post to help spread food allergy awareness. Every email and social network mention helps! Even if food allergies don’t directly affect your life, they affect millions of others (15 million in the U.S. alone!), and the more people who understand, the bigger difference it will make.

Here are the direct links to the films:

 About The ‘TRIGGER’ Project

Food anaphylaxis is now the leading single cause of anaphylactic reactions treated in emergency departments in Westernized countries.

– Prof. Hugh A Sampson, Mount Sinai School of Medicine, USA.

The Trigger Project: Food Allergy Awareness Film

TRIGGER was created after Filmmaker and Mother, GRACE FARAH, whose six year old daughter suffers from severe food allergies, started school.

I quickly realised that the stress and concern we experienced trying to keep our daughter safe was then transferred onto her teacher, who experienced the same worry while in her duty of care.

During one conversation, her daughter’s teacher expressed a wish that she had something to show students and parents to educate them on the real dangers of food allergies and the potential lethal reaction they have and consequently – TRIGGER was born.

There is a REAL NEED FOR AWARENESS. The TRIGGER project aims to raise public awareness our hope is that by doing so, we will avoid preventable accidents and save lives.

For more information, and to view the short films, visit

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.


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