Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
August 2021 Update: NotMilk has quietly changed their formula. Thank you to David for sending us photos of the “new” Whole Not Milk he purchased. He pointed out that the new formula cartons now have a white cap, and that the ingredients have changed. They removed all coconut from the formula, and the chicory root. So it now contains no fiber. We’ve updated below with both the old ingredients and new ingredients for the whole variety. Once available, we’ll update information for both cartons. At this time, NotCo hasn’t announced the change, and still has old information on their website. Here is what the new packaging looks like.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like pineapple and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
New Ingredients (as of August 2021): water, sunflower oil, pea protein, contains less than 2% of: sugar, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, gellan gum, acacia gum, salt, monocalcium phosphate, natural flavor, cabbage juice concentrate, vitamin d2, vitamin b12. made in facilities that also process milk, soy, almonds and coconut.
Old Ingredients: water, pea protein, contains less than 2% of: coconut oil, chicory root fiber, pineapple juice concentrate, sugar, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut. contains coconut.
New Nutrition (as of August 2021) (per 1 cup): 100 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Old Nutrition (per 1 cup): 110 calories, 8g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
Note: There is another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does have a trademark on the name. We’re not sure how that will shake out. But these two product lines are very different. NotMilk NYC is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. This post is about NotCo’s product.
More Facts on NotMilk
- Price: $4.99 per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S.
- Certifications: NotMilk is Certified Gluten-Free, Certified Vegan, Non-GMO Verified, and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
Very close to real thing to drink strait out of glass
Love it. I prefer the 2% better. It has less of an aftertaste and seems to taste most to me like regular milk. What they call whole notmilk has a pretty heavy vanilla aftertaste which is a bad but does not mimic the real thing. I have tried many type of alternatives this is best so far !
I it has been 15 years since I had my last glass of milk because I am lactose intolerant, milk makes me sick. The closest thing to milk I have tried was oat milk, but after tasting this product, I am just hooked. I now have a glass of milk after going to be. I am so grateful you created this amazing product, no only it does not make me feel sick but I also feel is helps the planet. Diary farms are very harmful to the environment and cruel to animal. Thank you!!
Not only is it delicious to drink but also low carb. You can cook with it, put on cereal and just drink it by the glass
Just tastes like sunflower oil and water
It’s a very good milk for cooking with! I used it in a corn chowder, and I enjoyed it very much! (: However, the milk itself tastes like sunflower oil, which isn’t really a pleasant taste? (I don’t think any oil is a desired taste, honestly). So when using it for cereal or dipping cookies in… I had to pour it down the sink. (It also made my cookies just taste like sunflower oil.) Very disappointing, especially because the packaging is kinda condescending and super confident for a product that falls short. At least soy, oat, and almond milk have tastes that are enjoyable.
This does not taste like milk, but if you shake it enough it does have the texture of milk. It’s horrible on its own but it’s good for my nesquik or potentially for smoothies
Taste too much like milk
Drinking this reminds me of what cow’s milk tasted like when I was a kid. (When I could still digest lactose.) Since drinking plant-based milk for many years, I have found that if I tasted actual cows milk, it had that weird “barnyard“ taste and smell like a cow.
They do seem to have captured that taste, and also more watery consistency of cows milk. Unfortunately, it seems to make me a little nauseous just like cow milk does now.
Finally a nice cold glass of Not Milk, tastes like creamy full fat Cow's Milk !
I have become lactose sensitive with age, so have begun swapping out dairy where I can. I was a cold glass of milk a day person! I have tried all of the nut, soy milk alternatives. I was so surprised upon tasting Not Milk at how similar to cows milk. It’s a little sweeter but not unpleasantly so. In coffee it is to die for!!
It comes in 1%, 2% & 3% … great for baking. I am confident you will not be disappointed.
Not bad, but definite coconut taste
It’s not terrible but too much coconut flavor to claim you won’t know the difference. IMO Silks Next milk is way better and closer to real milk flavor.
Love the effort, but it didn’t pay off. There are so many weird flavours that don’t blend coherently. The main one being pineapple? Why?
So glad I discovered NotMilk. I switched from soy milk and have recommended this product to friends. 2 Thumbs Up !