Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like chicory root, pineapple, and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein.*
Ingredients: water, pea protein, contains less than 2% of: coconut oil, chicory root fiber, pineapple juice concentrate, sugar, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut. contains coconut.
Nutrition (per 1 cup): 110 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein.*
Note: There is another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does have a trademark on the name. We’re not sure how that will shake out. But these two product lines are very different. NotMilk NYC is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. This post is about NotCo’s product.
More Facts on NotMilk
- Price: $TBA per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S.
- Certifications: NotMilk is Certified Gluten-Free and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
I'm so happy I can finally be dairy free
This stuff is amazing! Most importantly it works in cereal. I just couldn’t make myself pretend to like any of the other plant based milks. Not milk has a fruity aftertaste, but I like it. I can’t believe how close they got to the real thing. The consistency is what was missing in the other options 🥰
To me the taste and texture (2%) is exactly like milk except for one thing. There is a slight coconut taste. But that is it. I love it! I won’t go back to milk. With Not Milk there is no need to.
From an avid Whole milk lover.
On cereal I can’t tell it’s not real whole milk and I’m a lifetime whole milk lover. A health scare caused me to give in but thanks to Not Milk I didn’t have to give up.
Interesting but definitely good
I’ve been vegan for over 8 years, but I LOVED milk as a kid. This stuff does have a very distinct “milkiness” to it, but with subtle notes of “piña colada” . I can’t say I like it quite as much as my Califia barista oat milk, but if you’re looking for a nice, creamy milk it’s definitely a good option!
Best of the alternatives for milk so far
My kids are vegetarian/vegan and bring home lots of alternative milk products. This is the only one besides Oatmilk I find tolerable. It’s not a one-for-one replacement, as you can still tell it isn’t real milk, but it’s close enough that I’ve been using it exclusively for my cold brews and other milky applications. Two thumbs up!
This is the first plant milk that I cant get enough of. It takes me back to being a kid again and now I cant stop eating my daughters cereal with it!
Tastes just like milk
Not like any plant based milk on the market.
Can’t tell the difference
We tried whole and 2% and used it for cooking, making ice cream and dunking cookies. Everything was excellent.
Andy’s Not Milk review
My neighbors are vegan and brought me a carton of Not Milk, becaugh I am lactose intolerant and I couldn’t believe how good this stuff is. It has the same texture as Milk and very close in taste and no bloating. I’m am very impressed.
Delicious. Tastes like cow milk, but made from plants. This could be a game changer.