Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
August 2021 Update: NotMilk has quietly changed their formula. Thank you to David for sending us photos of the “new” Whole Not Milk he purchased. He pointed out that the new formula cartons now have a white cap, and that the ingredients have changed. They removed all coconut from the formula, and the chicory root. So it now contains no fiber. We’ve updated below with both the old ingredients and new ingredients for the whole variety. Once available, we’ll update information for both cartons. At this time, NotCo hasn’t announced the change, and still has old information on their website. Here is what the new packaging looks like.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like pineapple and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
New Ingredients (as of August 2021): water, sunflower oil, pea protein, contains less than 2% of: sugar, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, gellan gum, acacia gum, salt, monocalcium phosphate, natural flavor, cabbage juice concentrate, vitamin d2, vitamin b12. made in facilities that also process milk, soy, almonds and coconut.
Old Ingredients: water, pea protein, contains less than 2% of: coconut oil, chicory root fiber, pineapple juice concentrate, sugar, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut. contains coconut.
New Nutrition (as of August 2021) (per 1 cup): 100 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Old Nutrition (per 1 cup): 110 calories, 8g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
NotMilk NYC is Now Nuthatch
There was another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does has a trademark on the name, so they were forced to change their name. NotMilk NYC is now Nuthatch. Nuthatch is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. The post above is for NotCo’s product.
More Facts on NotMilk
- Price: $4.99 per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S. and also in Canada.
- Certifications: NotMilk is Certified Gluten-Free, Certified Vegan, Non-GMO Verified, and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
I’ve been watching hate I eat and drink because I’m borderline diabetic. And this product is great!
I use it in my coffee, hot cerals and use it to make a hot carob drink!
Smooth, pleasant tasting
Doesn’t really taste like milk, but the consistency and appearance are very similar. It has a very mild tropical/pineapple taste. I find it very pleasant and enjoy drinking it and using it for cereal and smoothies. I’m still on the fence about whether I like it in tea/coffee, but overall it’s a great product. It’s the smoothest plant based milk I’ve tried.
I absolutely love this non dairy, gluten free replacement beverage is super tasty and overall an amazing drink love, love,love…
I was skeptical ONLY after reading these reviews.. I opened it up poured a glass, absolutely delicious and doesn’t have that weird aftertaste of an animals insides lol. It has a vanilla-y aftertaste, thankfully I don’t taste pineapple because I hate pineapple. This is really good I’m super happy with it. I got the whole milk.
Not for me
I’ve tried both varieties and couldn’t finish either of them. Both have a very sharp pineapple taste which I find overbearing and unpleasant. I didn’t find that it paired with cereal as well as most dairy alternatives, and couldn’t drink it on its own. There are other plant-based brands which taste more like dairy.
This is the milk substitute I’ve been looking for! I used yo buy homo milk (3.5%) so I bought the whole notmilk product. It is the first substitute I can tolerate in my tea. I made a veggie casserole with white sauce and it was great. And it heats up nicely for a latte. Super pleased. I hope they start carrying it in all the local grocery stores- right now I can only find it at Save-on Foods. Two thumbs up!
Bon goùt et colore le café comme j'aime
Depuis quelques mois, j’utilise ce lait et j’en suis heureuse. Intolérante au lactose, j’utilisais le lait de coco que j’aime aussi mais il ne colore pas le café comme le fait le lait régulier. Pour ma part même si le lait sans lactose existe, je n’aime pas l’arrière goût du lait de vache. Donc j’aime bien le NotMilk. Malheureusement il est difficile d’en trouver car souvent non disponible pour le peu de vente qu’il apporte à certaines épicerie.
English Translation: Good taste and colors the coffee as I like
For a few months I have been using this milk and I am happy with it. Lactose intolerant, I used coconut milk which I also like but it doesn’t color the coffee like regular milk does. For my part, even if lactose-free milk exists, I don’t like the aftertaste of cow’s milk. So I like the NotMilk. Unfortunately it is difficult to find because often not available for the few sales it brings to some grocery stores.
Not So Good
I noticed when I removed the cap it was not white like real milk which turned me off…I tried it in my tea and it’s nothing like the ad “Looks Like Milk Tastes Like Milk” so was very disappointed…I had to eliminate dairy recently and miss my cup of tea with real milk..
Love the taste, texture and pretty much everything about this NotMilk. Great in tea, coffee & even good in cold cereal. Im a big fan of the subtle coconut, pineapple taste!
My new favorite drink.
It’s better than milk!!!! Perfect for lactose intolerant. Love it!!!