Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like chicory root, pineapple, and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein.*
Whole
Nutrition (per 1 cup): 110 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein.*
Note: There is another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does have a trademark on the name. We’re not sure how that will shake out. But these two product lines are very different. NotMilk NYC is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. This post is about NotCo’s product.
More Facts on NotMilk
- Price: $TBA per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S.
- Certifications: NotMilk is Certified Gluten-Free and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
Average Reader Review
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What Others Are Saying ...
Fantastic--I love this stuff!
This feels like milk in your cereal bowl. It even works to drink it straight, though it isn’t an exact duplicate of milk. The first swallow does have a faint pina colada flavor (coconut milk and pineapple), but the crazy thing is it is only the first swallow. Somehow it is masked after that first “fore-taste”. Let’s get this in all the stores everywhere! I’m in a small town area now and can’t get it anymore. 🙁
Quantity issues
It’s simply the best tasting plant based milk out there in the market in my opinion. However, the company is being unethical by putting only 60oz instead of 64oz and fooling customers with less quantity. I am experiencing this for about more than a month now.
😋😋😋
EXTREMELY SENSATIONAL UNIQUE TASTE. LOVE IT.
Customer Forever!
This is the first milk substitute that makes coffee taste as good as with half and half! And drinking straight is crazy good! First purchase and I’m addicted!
Didn't fool my 4 year old
This is the closest thing to real milk to exist so far. My husband has not had dairy milk in many years, and his first impression was that it tasted like milk with cotton candy. My 4 year old, in a side by side comparison with real dairy milk, said it tasted like coconut. She is right, there is a slight hint of coconut in the whole milk version we tried. But yes, I think it tastes enough like real milk that you at least need to try it. It is very, very much like the real thing and just a tiny bit different.
Definitely one of my favorite non-dairy milks!
This stuff is great. Not thick, no aftertaste…..just a wonderful satisfying refreshing non-dairy milk.
Fantastic!
I just discovered Not Milk and I am a new convert. While I am not ready to commit to veganism full time, I am trying to incorporate more and more vegetarian and vegan habits into my lifestyle for climate and animal rights reasons. I have adored using whole milk in my coffee – I tried Not Milk on a gamble and I will no longer be buying milk! There is no sacrifice whatsoever on my part here – it’s delicious. I have also used it for baking and it works perfectly.
THIS IS GREAT
THIS TASTES EXACTLY LIKE MILK!!!!!!!
I decided to pick some of this at Whole Foods today. I was skeptical but WOW!!! It delivers!!! I just got home and tried it and WOW! It tastes like the best dairy milk I have every tried! Had to find a place to write a review because good job!!
Pina Colada Milk
Texture is great and flavor at times is ok, but overwhelmingly tastes like a watered down pina colada thanks to the pineapple juice and virgin coconut oil.
The search is over...
I’ve tried so many alternative milks that I go in with no expectations one way or the other when something new comes along. I bought a carton of Not Milk and routinely poured it over my cereal, began eating and instantly placed it at the top of my list. With Not Milk, I’ve finally found the “milk” I’ve been looking for all these years.
