Updated February 2023! Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds. How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It now comes in three varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like pineapple and cabbage juices.
But despite the “perfection” of AI, NotCo reformulated their popular NotMilk, beginning in 2021, and continuing through 2022. The new formula is now fully rolled out, and has been met with mixed reviews, which you can read below. What did they change? Primarily, they removed the coconut and the chicory root. This reduced the fat, calories, fiber, and some say, the richness in the flavor. It also made some of those “odd” ingredients a bit more prominent. The new formulas have a white cap, while the old formulas had black caps. Our information and images below reflect the new details and packaging.
2% Reduced Fat
Ingredients: water, sunflower oil, pea protein, contains less than 2% of: sugar, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, gellan gum, acacia gum, salt, monocalcium phosphate, natural flavor, cabbage juice concentrate, vitamin d2, vitamin b12.
Nutrition (per 1 cup): 80 calories, 5g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Whole (also available in singles)
Nutrition (per 1 cup): 100 calories, 8g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Chocolate (also available in singles)
Nutrition (per 1 cup): 130 calories, 5g fat, 16g carbs, 1g fiber, 14g sugars (includes 13g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
NotMilk NYC is Now Nuthatch
There was another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does has a trademark on the name, so they were forced to change their name. NotMilk NYC is now Nuthatch. Nuthatch is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. The post above is for NotCo’s product.
More Facts on NotMilk
- Price: $4.99 per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S. and also in Canada.
- Certifications: NotMilk is Certified Gluten-Free, Certified Vegan, Non-GMO Verified, and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
Average Reader Review
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What Others Are Saying ...
Smells so much lime the real one
I think the overall taste, consistency and smell is so much like the real deal, so that’s a good thing. So if you have had regular milk your entire life then it’s a no brainer definitely go and try it out. But if like me you’ve only had not dairy milks for quite some time, maybe like me you’ll find it hard to drink, i really wanted to like it but since the smell is very much like the cow milk i find it hard to drink.
Delicious Plant Based Alternative
I’m impressed, really. First one we saw available in Puerto Rico was the chocolate and it’s really, really tasty. Then came across the whole red label container and I’m even more impressed. My new favorite Plant Based milk alternative.
Love 'Not Milk'
We love this new product. It takes just like milk but without all the bad things that come with drinking real. milk. Finally, an alternative!
2% NotMilk Formula Change
The 2% version now uses a mix of vegetable oil to include canola oil! 2nd ingredient looks like this: Vegetable Oil (Sunflower and/or Safflower and/or Canola Oil). It doesn’t just say sunflower oil anymore. The ingredients on the NotMilk site is not accurate. The taste used to be better before this change. It no longer tastes good.
Was 5 star until they changed ingredients
I tried Not Milk a year ago and was addicted to it. February I seen they carried it in store and first thing I noticed was that it just plain didn not taste the same. Then I realized the ingredients changed. I had purchased the cold and shelf stable. I was shocked to see the cold non-shelf stable Not Milk had “soluble corn fiber”. I cannot have corn products. It seems they took out the good ingredients and replaced with cheap fillers I don’t want. I will not repurchase this. I dumped it down the drain.
The ingredients have changed again on NotMilk as of December 2022
I loved the original formula & ingredients list. However I recently bought Whole NotMilk as of Dec 2022 and the second ingredient listed is Vegetable Oil. The color is no longer white, it’s off white like Oat Milk. The flavor doesn’t like milk either. Sad they went with worse ingredients in turn making the product unsavory.
Response from Go Dairy Free
Our information is current for 2023 – as a heads up to others!
Was a 5 Star till they changed 🙁
Noticed the change in the 2% NotMilk carton we got. As soon as I tasted it and the thickness, I knew it was off. Thought we got a bad one but dates were good. We bought one yesterday I knew something wasn’t right. I googled if there was a change. I’m so mad!!! 2% NotMilk was the closest to dairy milk I ever had! Now I have to move on and find a replacement. You had a good thing NotMilk!! 🙁
ALMOST total trash IMO
First it is basically ALL seed oil which is Omega 6 oil and very unhealthy. Second it has no nutritional value that isn’t synthetic. Lastly it doesn’t foam at all, so if you like matcha or coffee lattes, pass on this product. And BTW, it does NOT taste like milk. It tastes like sunflower oil. However I did give an extra star because at least it is not GMO and it does not taste bad …if you drink it fast you will not notice the sunflower taste.
LOVED it until they changed their ingredients.
Originally Not Milk had a milk-like consistency and flavor so close to whole dairy milk, it was amazing and I would have given it 5 stars. Perfect in my coffee, on cereal, for cooking and baking and even as a glass of milk just for sipping. But I knew, immediately, not only had the cap changed (much improved), but with the first sip, I was terribly disappointed to discover they’d changed their ingredients. The consistency is too thick now, and there is an “emptiness” in the flavor that it seems the thickness is trying to compensate for. I will no longer go out of my way to find Not Milk. Any oat milk will do, which is what I’d been using until I discovered the original Not Milk. So sad🙁. They messed with a good thing.
Tastes sooo amazing
Just tried it with cereal with my kids, omg! It tastes so amazing for a plant based.my kids couldn’t get enough of it, tried the whole milk and I’m definately stocking up, unfortunately it’s not everywhere yet I guess. Guys go try it too and u will say I told you so.
