Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
August 2021 Update: NotMilk has quietly changed their formula. Thank you to David for sending us photos of the “new” Whole Not Milk he purchased. He pointed out that the new formula cartons now have a white cap, and that the ingredients have changed. They removed all coconut from the formula, and the chicory root. So it now contains no fiber. We’ve updated below with both the old ingredients and new ingredients for the whole variety. Once available, we’ll update information for both cartons. At this time, NotCo hasn’t announced the change, and still has old information on their website. Here is what the new packaging looks like.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like pineapple and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
New Ingredients (as of August 2021): water, sunflower oil, pea protein, contains less than 2% of: sugar, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, gellan gum, acacia gum, salt, monocalcium phosphate, natural flavor, cabbage juice concentrate, vitamin d2, vitamin b12. made in facilities that also process milk, soy, almonds and coconut.
Old Ingredients: water, pea protein, contains less than 2% of: coconut oil, chicory root fiber, pineapple juice concentrate, sugar, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut. contains coconut.
New Nutrition (as of August 2021) (per 1 cup): 100 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Old Nutrition (per 1 cup): 110 calories, 8g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
NotMilk NYC is Now Nuthatch
There was another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does has a trademark on the name, so they were forced to change their name. NotMilk NYC is now Nuthatch. Nuthatch is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. The post above is for NotCo’s product.
More Facts on NotMilk
- Price: $4.99 per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S. and also in Canada.
- Certifications: NotMilk is Certified Gluten-Free, Certified Vegan, Non-GMO Verified, and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
My new favorite drink.
It’s better than milk!!!! Perfect for lactose intolerant. Love it!!!
It’s not milk… nor does it taste like it
The old milk I liked was discontinued I was left going back to normal cows milk. I only use milk in my coffee, for lattes, and all the non-dairy milks alter the taste. This tastes different too, but not as overtly a something other than milk taste. However because I’m going back on a keto diet, this is the best and closest alternative I’ve found so far between flavor, texture, and sugar content. Drinking on its own it tastes like skim milk that soaked in Rice Krispie cereal.
There’s definitely a grainy/rice taste but it’s subtle… and actually pretty good if you are not trying to exactly replicate cows milk.
However, In my double espresso, it wasn’t as good as dairy milk taste wise, but it held up when steamed and frothed, it reacted to steam almost exactly like cows milk. Texture they got perfect.
Overall, I’d recommend this, especially if you want it for cereal or oatmeal, and for coffee it will do until I’m off my keto diet.
Weird artificial mango taste
This beverage have a very weird and strong “fake/artificial mango” taste. I couldn’t even cover the taste with REAL mango in my smoothie. I’ll finish it using it for more fruit smoothies but not this isn’t for me.
Strong taste and aftertaste
Certainly has a noticable and potent taste and an after taste that will stay with you some time. I’ll certainly stick to more neutral tasting lactose free milk like Oat/Soy/Almond.
Try it or Not
My neighbor gave me a 1/2 gallon carton. I was skeptical to even try it. I poured about 1/8 cup and drank it. I LOVED it. So I poured me about 2 cups and drank some more. I am amazed at the taste. I compared it with Almond milk, but I must say it is so much better. I will definitely buy some more.
I loved this product
So glad to have cereal again and not tasting a difference. Now you need to make a chocolate chip not ice cream. 😁
I have been buying this product since I discovered it in my local supermarket, I’ve.started buying several at a time, because it’s always sold out, it’s the closest plant based product I’ve tried that comes.close to real milk!! It’s delicious!!!!
Very close to real thing to drink strait out of glass
Love it. I prefer the 2% better. It has less of an aftertaste and seems to taste most to me like regular milk. What they call whole notmilk has a pretty heavy vanilla aftertaste which is a bad but does not mimic the real thing. I have tried many type of alternatives this is best so far !
I it has been 15 years since I had my last glass of milk because I am lactose intolerant, milk makes me sick. The closest thing to milk I have tried was oat milk, but after tasting this product, I am just hooked. I now have a glass of milk after going to be. I am so grateful you created this amazing product, no only it does not make me feel sick but I also feel is helps the planet. Diary farms are very harmful to the environment and cruel to animal. Thank you!!
Not only is it delicious to drink but also low carb. You can cook with it, put on cereal and just drink it by the glass