Since Kellogg purchased them, RxBar has really exploded on the scene. A few years back, I reviewed their product line, but they were a mere newbie on the market. They had a growing fan base, but weren’t the easiest to find in stores.
Fast forward to a grocery shopping trip a few weeks ago where RxBar was on sale, and they literally had over a dozen flavors to choose from in store! We couldn’t pass the deal up, and decided to purchase a sampler pack of flavors.
Each RxBar houses the equivalent of 3 egg whites and 8 almonds or peanuts, for a nice 12 grams of protein per bar with no added sugars. They’re naturally sweetened with fruit and have just 6 to 7 ingredients per bar! Fittingly, each label carries their “No B.S.” claim.
Tasting Notes for RxBar
We used to make protein bars at home with egg white protein powder, so I know how dense and chewy they can get. The powder is smooth, but creates an old-school PowerBar texture (think tootsie rolls meet protein bars) that is quite chewy. In fact, I think they might be even tougher on the teeth than I remember! They have an intense sticky chew that is also quite dense.
We found the flavors to be pleasant and true to title, and thought that each weighty bar was quite filling without packing unwanted calories. But the taste plus texture did become a little too thick and unctuous at times.
I wasn’t able to get notes on some of the other flavors, because Tony ate them without my knowledge! But I have included tasting notes on a few. Please do let us know in the comments what you think of RxBar, and if you have a love or hate relationship with any of the flavors.
Blueberry
Perhaps my favorite flavor, this RxBar has generous dots of dried blueberries throughout for an added hint of sweetness.
Ingredients: dates, dried egg whites, almonds, cashews, blueberries, natural flavors. Contains: eggs, almonds & cashews. may contain peanuts, tree nuts, eggs, milk, soy and wheat.
Nutrition (per 1.8-ounce bar): 210 calories, 7g fat, 24g carbs, 4g fiber, 15g sugars (includes 0g added sugars), 12g protein.*
Coconut Chocolate
Pleasant mellow cacao flavor that isn’t too sweet and has just subtle coconut notes. And that chewy consistency almost gives it a Tootsie Roll vibe!
Nutrition (per 1.8-ounce bar): 210 calories, 9g fat, 23g carbs, 5g fiber, 13g sugars (includes 0g added sugars), 12g protein.*
Coffee Chocolate
By the name I was expecting more of a mocha taste, but my taste buds said straight up coffee. This herbal tea lover wasn’t a fan, but if you love the bean, give it a go. It’s a very chewy bar, like the Coconut Cacao.
Nutrition (per 1.8-ounce bar): 210 calories, 9g fat, 23g carbs, 5g fiber, 13g sugars (includes 0g added sugars), 12g protein.*
Peanut Butter
This flavor has a touch more sweetness and some serious peanutty intensity. I liked it, but something didn’t quite grab me. It needed something – maybe cinnamon or vanilla?
Nutrition (per 1.8-ounce bar): 200 calories, 7g fat, 25g carbs, 5g fiber, 15g sugars (includes 0g added sugars), 12g protein.*
More RxBar Flavors
Their flavors seem to come and go a bit, but here are the rest that were currently available at our last time of update:
- Banana Chocolate Walnut
- Chocolate Cherry
- Chocolate Hazelnut
- Chocolate Chip
- Chocolate Sea Salt
- Lemon
- Maple Sea Salt
- Mint Chocolate
- Mixed Berry
- Orange
- Peanut Butter & Berries
- Peanut Butter Chocolate
- Vanilla Almond
RxBar Kids Get Smaller Sizes & Cute Packaging
RxBar has launched Minis and Kids Bars. The Minis are simply smaller versions of select flavors. The Kids Bars are a new line of smaller protein bars that appear to be made with the same wholesome ingredients. But they’re sized for little appetites, contain oats, and come in kid-friendly flavors. They include Peanut Butter Chocolate, Double Chocolate, Chocolate Chip, and Strawberry. RxBar Kids also contain no added sugars, but they have 7 grams of protein per bar.
Is the RxBar Label Accurate?
RxBar has been sued over their simplistic ingredient statements. I’m not sure if the change happened from the Kellogg buyout, but the brand simplified how their ingredients are written.
They used to state “egg white protein powder,” but now say just “egg whites.” And instead of the previously stated “dried wild blueberries infused with apple juice concentrate” they just state “blueberries.” It’s my understanding that this is the case with the fruit in several of the bars.
This is a bit misleading, particularly if they are using ingredients like apple juice concentrate and not disclaiming it. But the ingredients listed above are based on the RxBar website and packaging, and are all that we have to go on right now. Be sure to check with the company if you have any food concerns.
Celebrating dairy-free with tons of RxBar flavors and the 2nd Edition of Go Dairy Free!
The Facts on RxBars
Price: $2.17 per 1.8-ounce bar or $1.56 per 1.2-ounce Kids bar
Availability: RxBars are sold in grocers, fitness studios, coffee shops, juice bars, and other retailers across the U.S. See their website for a store locator, or you can buy them online from sites like Amazon.
Certifications: RxBars are Certified Kosher Pareve.
Dietary Notes: By ingredients, RxBars are dairy-free / non-dairy, gluten-free, grain-free, soy-free, vegetarian, and most varieties are paleo (the Kids bars are not).*
For More Product Information: Visit the RxBar website at www.rxbar.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
it's hard to find a healthy protein bar
I like to eat a protein bar for breakfast and seems like most of them have fake fat, fake sugar, or way too many carbs. These artificial ingredients can play havoc on a person’s digestive system. I was so glad when I found these. They are substantial without being all carb. They don’t cause stomach distress because every ingredient is natural. Calorie count is small. And they taste delicious.
A new staple in our home
To me, the flavors are pretty good, but the texture is just a bit too thick and chewy. However, my husband seems to like them. We keep a supply of bars on hand, and he always reaches for these first. I do love the nutrition they provide, and they aren’t too expensive when on sale. We use them mostly for hiking or when lunch was just a little too light. Because they are heftier, we just split one when we need a snack.
