Since Kellogg purchased them, RxBar has really exploded on the scene. A few years back, I reviewed their product line, but they were a mere newbie on the market. They had a growing fan base, but weren’t the easiest to find in stores.
Fast forward to a grocery shopping trip a few weeks ago where RxBar was on sale, and they literally had over a dozen flavors to choose from in store! We couldn’t pass the deal up, and decided to purchase a sampler pack of flavors.
Each RxBar houses the equivalent of 3 egg whites and 8 almonds or peanuts, for a nice 12 grams of protein per bar with no added sugars. They’re naturally sweetened with fruit and have just 6 to 7 ingredients per bar! Fittingly, each label carries their “No B.S.” claim.
Tasting Notes for RxBar
We used to make protein bars at home with egg white protein powder, so I know how dense and chewy they can get. The powder is smooth, but creates an old-school PowerBar texture (think tootsie rolls meet protein bars) that is quite chewy. In fact, I think they might be even tougher on the teeth than I remember! They have an intense sticky chew that is also quite dense.
We found the flavors to be pleasant and true to title, and thought that each weighty bar was quite filling without packing unwanted calories. But the taste plus texture did become a little too thick and unctuous at times.
Pleasant mellow cacao flavor that isn’t too sweet and has just subtle coconut notes. And that chewy consistency almost gives it a Tootsie Roll vibe!
Ingredients – dates, egg whites, almonds, cashews, chocolate, natural flavors, sea salt, coconut.
This flavor has a touch more sweetness and some serious peanutty intensity. I liked it, but something didn’t quite grab me. It needed something – maybe cinnamon or vanilla?
Ingredients – dates, peanuts, egg whites, natural flavors, sea salt.
Perhaps my favorite flavor, this one had generous dots of dried blueberries throughout added sweet interest.
Ingredients – dates, egg whites, almonds, cashews, blueberries, natural flavors.
Very much like the Blueberry but with nice bites of subtly spiced apple instead of blueberry.
Ingredients – dates, egg whites, almonds, cashews, apples, natural flavors, cinnamon.
By the name I was expecting more of a mocha taste, but my taste buds said straight up coffee. This herbal tea lover wasn’t a fan, but if you love the bean, give it a go. It’s a very chewy bar, like the Coconut Cacao.
Ingredients – dates, egg whites, almonds, cashews, chocolate, natural flavors, cocoa, coffee, sea salt.
I wasn’t able to get notes on some of the other flavors, because Tony ate them without my knowledge! Please do let us know in the comments what you think of RxBar, and if you have a love or hate relationship with any of the flavors.
Celebrating dairy-free with tons of RxBar flavors and the 2nd Edition of Go Dairy Free!
RxBar Kids Get Smaller Sizes & Cute Packaging
RxBar Kids is a new line of smaller protein bars that appear to be made with the same wholesome ingredients. But they’re sized for little appetites and come in kid-friendly flavors. They include Peanut Butter Chocolate, Double Chocolate, PB+J, Chocolate Chip, Apple Cinnamon Raisin, and Berry Blast.
RxBar Kids also contain no added sugars, but they have 7 grams of protein per bar.
Is the RxBar Label Accurate?
RxBar has been sued over their simplistic ingredient statements. I’m not sure if the change happened from the Kellogg buyout, but the brand simplified how their ingredients are written.
They used to state “egg white protein powder,” but now say just “egg whites.” And instead of the previously stated “dried wild blueberries infused with apple juice concentrate” they just state “blueberries.” It’s my understanding that this is the case with the fruit in several of the bars.
This is a bit misleading, particularly if they are using ingredients like apple juice concentrate and not disclaiming it. But the ingredients listed above are based on the RxBar website and packaging, and are all that we have to go on right now. Be sure to check with the company if you have any food concerns.
The Facts on RxBars
Availability: RxBars are sold in grocers, fitness studios, coffee shops, juice bars, and other retailers across the U.S. See their website for a store locator, or you can buy them online from sites like Amazon. I’m not sure if they are sold outside of the U.S.
Certifications: RxBars are Whole 30 Approved. They are labeled as gluten-free, but we did not note certifications for these.
Dietary Notes: By ingredients, RxBars are dairy-free / non-dairy, gluten-free, grain-free, soy-free, vegetarian, and most varieties are paleo. Nonetheless, check with the company on their manufacturing processes for all varieties if potential allergen cross-contamination is an issue for you. Processes, ingredients, and labeling are subject to change at any time for any company / product.
For More Product Information: Visit the RxBar website at www.rxbar.com.