SimplyProtein Bars: Very Low Sugar, High Vegan Protein

Product by:
Wellness Foods
Maple Pecan, Chocolate Caramel, Peanut Butter Chocolate, Lemon Coconut, Cinnamon Pecan, Cocoa Raspberry, Cocoa Coffee
$2 per 1.4-ounce bar

Reviewed by:
On October 22, 2015
Last modified:February 15, 2017


I adore the texture of these bars. Like a hearty yet gentle rice crispy treat, substantial non-GMO soy protein crisps are bound together by a mellow combination of vegetable glycerin and nut butter. I enjoy the subtle flavors and the fact that they don't weigh me down, with just one complaint: the main ingredient of soy protein isolate.

Updated! Several years ago, The Simply Bar carved out its niche as “the most protein with the least calories of any natural food bar.” Yet, even with this big claim to fame, the creator of SimplyProtein Bars has been dedicated to continuous improvement.

SimplyProtein Bars - Now just 1 gram of sugars! Dairy-free, vegan, and perfectly sweet

After several formula changes, SimplyProtein Bars are now down to just 1 gram of sugar. You heard me right, JUST ONE GRAM. Yet, they are high fiber (7 grams) and high protein (15 grams; dairy-free and plant-based).

The protein-power comes from soy protein crisps that are bound together into a rice crispy-like bar that is far more snack than treat. I’m not anti-soy, but am pro the right kinds of soy, based on the research. For that reason, I don’t love that the main ingredient in SimplyProtein Bars is soy protein isolate. The isolate is how they are able to get such a high-protein snack, but I’d be fine if they cut the protein down and used a whole protein source. Nonetheless, I am a believer of moderation, and these fit the bill when I was hungry and really didn’t want to inhale loads of sugar (which is far too easy some days!).

SimplyProtein Bar - Now just 1 gram of sugars! Dairy-free, gluten-free, vegan and perfectly sweet (Chocolate Caramel pictured)

Tasting Notes for SimplyProtein Bars

Tony isn’t a fan of SimplyProtein Bars – the texture nor the taste – to be honest. But I actually like that the flavors are mellow, with just enough sweetness to squelch my sugar cravings. They’re also great first thing in the morning or after a good workout, when taste buds tend to be heightened. And I really do like the texture – they merge just the right amount of crisp and chew for a bar that isn’t overly sticky (or sweet). Here is a quick rundown of the new formula flavors of SimplyProtein Bars that I sampled (they also offer Cocoa Raspberry and Cocoa Coffee):

Maple Pecan

How does this taste so sweet? My new favorite, this has the perfect spike of maple goodness and an appealing warm flavor, but no sugary aftertaste!

Cinnamon Pecan

A solid runner-up in my book – intensely cinnamon with a lightly sweet and savory vibe.

Peanut Butter Chocolate

This is their top seller, but I have to admit, it didn’t spark me. It wasn’t solidly peanut butter or chocolate, just more of peanutty influence and cocoa warmth. I like my pb and chocolate with some pow!

Lemon Coconut

I found it odd that this is one of their top sellers, just due to the flavor combo, it does have a unique, sweet-tart and intriguing flavor. I think my loyalties still lie with the “warmer” flavors, but this does have a pleasant, lively lemon vibe and big soft shards of coconut.

The Lemon Coconut is Leah’s go-to:

This is the flavor I am always going back to. I love the lightness of it! It’s such a unique flavor combination for a protein bar and I just can’t get enough of it.

Chocolate Caramel

The first bite was a little too “simply cocoa” and I wondered where the caramel was. But by the third or fourth bite, that rich sweetness emerged.

SimplyProtein Bar - Now just 1 gram of sugars! Dairy-free, gluten-free, vegan and perfectly sweet

The Facts on SimplyProtein Bars

Certifications: SimplyProtein Bars are Certified Kosher Dairy (they are not made with dairy, but this indicates that dairy may be present in another product made on the line) and Non-GMO Verified. They are also labeled as gluten-free and vegan, but we did not note certifications for these.

Dietary Notes: By ingredients, SimplyProtein Bars are dairy-free / non-dairy, egg-free, gluten-free, grain-free, vegan / plant-based, and vegetarian. Nonetheless, check with the company on their manufacturing processes for all varieties if potential allergen cross-contamination is an issue for you. Processes, ingredients, and labeling are subject to change at any time for any company / product.

For More Product Information: Visit the Wellness Foods website a

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.


  1. I have to say that I’m with Tony on this one. I tried these last summer and they taste like what I imagine bird food to taste like.

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