Vegan Strawberry Jam Bars to Take Away the Brown Bag Blues


Everyone needs some strawberry jam bars in their life. As my friend Janelle would say, they help overcome those “brown bag blues” of back to school. This recipe is a classic, that just happens to be dairy-free, nut-free, egg-free, plant-based, and even soy-free. It’s also versatile, so you can whip up a batch with whatever you have you in your pantry. Just stir, press, and bake for a special treat to enjoy with your kids while they tell you about their school day.

Vegan Strawberry Jam Bars Recipe - dairy-free, egg-free and nut-free!

Vegan Strawberry Jam Bars to Take Away the Brown Bag Blues

This sweet recipe for strawberry jam bars was originally shared with us by my friend Janelle, way back in 2007. According to her, it’s the jam that really makes these special.

Well, the secret is in the sauce. We have ‘grandma’s strawberry jelly,’ which is the only kind my fourth grader will consume. No, it isn’t sugar free, not even close. In fact you would probably be mortified if I shared the recipe. Hey: at least there are strawberries in it, too.

Sugary treats aside, you can use any number of organic or sugar free jam or jelly in this recipe. These bars can be made with apricot jam, raspberry, blackberry or blueberry jelly, you name it. I should probably just call them Jam Bars. But for us and our strawberry-based nostalgia, they will forever be: Strawberry Bars.

Vegan Strawberry Jam Bars Recipe - dairy-free, egg-free and nut-free!

Special Diet Notes: Strawberry Jam Bars

By ingredients, this recipe is dairy-free / non-dairy, egg-free, nut-free, peanut-free, optionally soy-free, vegan, plant-based, and vegetarian.

For gluten-free strawberry jam bars, you can substitute your favorite gluten-free flour blend. You can alternatively substitute gluten-free oat flour. Gluten-free bars might be a bit more fragile depending on the blend or flour you use.

5.0 from 1 reviews
Strawberry Jam Bars
Prep time
Cook time
Total time
These sweet, crumbly bars are a family-favorite made even more special with homemade jam.
Recipe type: Dessert
Cuisine: American
Serves: 12 bars
  • 1 cup wheat flour (can sub all-purpose)
  • 1 cup rolled oats
  • ½ cup dairy-free buttery spread
  • ⅓ cup light brown sugar
  • ½ teaspoon baking powder
  • ¼ teaspoon salt
  • ¾ cup strawberry jam (can sub another type of jam)
  1. Preheat your oven to 350°F, and grease an 8-inch square baking pan.
  2. In a medium bowl, whisk together the flour, oats, brown sugar, baking powder, and salt. Add the buttery spread and whisk until combined.
  3. Evenly press 2 cups of the mixture into your pan. Spread the jam over top, then sprinkle with the remaining mixture. Lightly press the top mixture into the am.
  4. Bake for 25 minutes. Let cool completely before cutting into bars.

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About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.


  1. As a continuation to my last question, do you have to add a binder to the gluten-free flours (as above) such as psyllium husk, etc.?

    • I’ve made bars like these with oat flour, and they turn out great. I think some other flour blends might work, but I haven’t tested them. Buckwheat adds some binding, which can help.

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