New TruSweets™ Organic Candy Canes Will Add To Ingredient-Conscious Consumers’ Holiday Cheer

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Tru Sweets Candy CanesOctober 18, 2010 – Free of corn syrup and artificial colors and flavors, organic candy canes are a healthier way to enjoy an all-time holiday candy favorite. 

Tru Sweets Candy CanesConsumers looking for an organic alternative to their all-time holiday candy favorite – candy canes – are in for a sweet surprise this holiday season. TruSweets, LLC announced today that it will launch one of the only brands of organic candy canes available on the market just in time for the holidays   — TruSweets™ Candy Canes.

TruSweets™ Candy Canes are made with just four simple ingredients:  organic evaporated cane juice, organic brown rice syrup, organic fruit juice, and natural peppermint flavor.  They contain no corn syrup, artificial colors or flavors, and they are vegan and kosher.

“Because they’re organic and free of corn syrup, artificial colors and flavors, TruSweets™ Candy Canes are a delicious way for today’s ingredient-conscious consumers to share with their families a classic candy from their childhood that is made for today’s lifestyle,” says Bert Cohen, President and Founder of TruSweets, LLC, a socially responsible company dedicated to building delicious, sweet snack brands like TruSweets™ and Surf Sweets® that are better for our families and our planet.

TruSweets™ Candy Canes will be available nationwide beginning in November at Whole Foods, independent natural foods stores, online, and at specialty retailers throughout the country.  Each five-ounce package contains 10 organic candy canes and will be sold for a suggested retail price is $3.99 per package. 

For more information, consumers should visit www.trusweets.com.

About TruSweets™

TruSweets™ is one of the country’s only brands of delightful, delicious organic candy canes made with all natural ingredients and without any corn syrup, artificial colors or flavors. TruSweets™ is owned and operated by Prospect Heights, IL-based TruSweets, LLC, a socially responsible company dedicated to building delicious sweet snack brands that are better for our families and our planet. TruSweets, LLC also owns and operates Surf Sweets, one of the country’s leading brands of gummy candies and jelly beans made with organic and natural ingredients and without any artificial colors and flavors. Surf Sweets are available at mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. TruSweets, LLC was founded in 2008 by Bert Cohen, an entrepreneur with a successful track record of building businesses in the natural foods industry. For more information, visit www.trusweets.com and www.surfsweets.com.

About Author

Alisa is the founder of GoDairyFree.org, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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