Trader Joe’s Vegetable Masala Burger


With radio ads boasting their new Masala burgers, and a few rave reviews I had seen on the internet, I couldn’t resist throwing these new veggie burgers into the cart on my last trip to Trader Joe’s.  Since my husband caught the veggie burger salad bug from Amy’s vegan veggie burgers, I am curious to trial other brands to see how they stack up.

This one was definitely a potato-based burger, for a unique experience.  Unlike the photo on the package, ours contained noticeable chunks of white potato just upon first site.  Since they are full-cooked, I could have simply defrosted them for our salads, but we were a bit hungry.  So I heated them up in a skillet, with some coconut oil, for roughly five minutes.

I liked the warm spice and flavorful base that did seem to scream masala.  Loaded with potatoes and a scattering of other veggies, these were like a potato pancake / veggie burger hybrid.  While good atop our salads, I am not certain how the softer texture would really hold up within a bun… though I have heard good things.  Since the burgers themselves house so much flavor, I would only use a schmear of mayonnaise or vegannaise when enjoying these burger-style.

TJ's Masala Burger

So will I be repurchasing?  It's possible, but doubtful.  My husband reiterated his loyalties to the Amy’s line, as the potato base and Masala flavor just didn’t do it for him.  I think Trader Joe’s hit the flavor spot on, and would like to see them turn this one gluten-free, as it seems to be an easy transition.  Nonetheless, I do tend to agree with my husband that Amy’s had more of that “burger” quality.

My Extra Notes & Tips

  • For those who have a severe allergy, it is noted on the package that these burgers are made on shared equipment with peanuts, milk, tree nuts, and soy.
  • These veggie burgers retail for $2.49 at Trader Joe’s (at time of writing).
  • Ingredients: Potatoes, canola oil, carrots, green beans, water, bread crumbs (wheat flour, sugar, yeast, salt), bell peppers, onions, corn, salt, green peppers, sugar, ginger, cellulose gum, spices, citric acid, turmeric, mustard seeds.

Where to Purchase: See the Trader Joe’s store locator, hopefully there is a store near you!

About Author

Alisa is the founder of, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.


  1. Also, I’m not sure how they’re “gluten free” when the packages says “contains wheat”. It doesn’t matter to me, but it does to some folks.

    • Hi Kyle, they’re not gluten-free. Did they say that on the package, or did you mis-read my gluten-free note above? It says, “I think Trader Joe’s hit the flavor spot on, and would like to see them turn this one gluten-free, as it seems to be an easy transition.”

  2. My significant other bought them for me. They are tasty with some chutney, but they are NOT a good source of protein, which is what I’m usually wanting out my veggie burgers. 2 grams per patty.

  3. I know this article is quite dated but I came across it and just wanted to say…. Try them on a soft bun with a smear of veggie mayo and mango chutney, and topped with either field greens, cabbage or pea shoots. Delicious!

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