Trader Joe’s Vegetable Masala Burger is Still a Vegan Favorite

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Updated 2020! There aren’t many Trader Joe’s products that last for more than a year, let alone more than a decade. Their product buyers are always on the hunt for trendy new items, and constantly have to create shelf space for their latest finds. But Trader Joe’s Vegetable Masala Burgers have earned a permanent spot.

TJ's Masala Burger

Trader Joe’s Vegetable Masala Burger is Still a Vegan Favorite

Back in 2007, Trader Joe’s had radio ads boasting their new Masala burgers, and rave reviews were popping up all over the internet. So I couldn’t resist throwing a 4-pack of those new veggie burgers into our cart.  We’d been making veggie burger salads with Amy’s Vegan Veggie Burgers, and I was curious to see how this brand would stack up against the competition.

Trader Joe’s Vegetable Masala Burger is a potato-based patty with visibly noticeable chunks of white potato.  Since they are full-cooked, I could simply defrost them for our salads, but I’m usually hungry and in a hurry. So I heat them up in a skillet, with some coconut oil, for roughly five minutes. This also helps to brown and crisp the outside a little.

I like the warm spice and flavorful base that does scream masala. Each bite is loaded with, you guessed it, potato, and a scattering of other veggies. They really are more like a potato pancake / veggie burger hybrid.  While good atop our salads, I am not certain how the softer texture would really hold up within a bun… though I have heard good things.  Since the burgers themselves house so much flavor, I would only use a schmear of mayonnaise or vegannaise when enjoying these burger-style.

Truthfully, my husband prefers Amy’s veggie burgers (he’s really not an Indian food fan), but I like the bold masala flavor. And since they’re at Trader Joe’s for a fair price – a store we visit weekly – we have repurchased them on occasion. But gluten-free fans will want to stick with some of the Amy’s options, since Trader Joe’s Vegetable Masala Burger does contain wheat crumbs.

Trader Joe’s Vegetable Masala Burger Ingredients & Nutrition

Trader Joe's Vegetable Masala Burger Reviews and Info - plant-based, dairy-free, veganIngredients: potatoes, canola oil, carrots, green beans, water, bread crumbs (wheat flour, sugar, yeast, salt), bell peppers, onions, corn, salt, green peppers, sugar, ginger, cellulose gum, spices, citric acid, turmeric, mustard seeds. contains: wheat, mustard. made on shared equipment with peanuts, milk, tree nuts, and soy.

Nutrition (per burger): 140 calories, 8g fat, 17g carbs, 3g fiber, 1g sugars (includes .5g added sugars), 2g protein.*

Who Makes Trader Joe’s Vegetable Masala Burger?

Deep Indian Kitchen Masala Burger from Deep FoodsTrader Joe’s doesn’t actually produce their own products. Other manufacturers make them, and brand them with the Trader Joe’s label. It’s always fun trying to figure out who’s product it really is. In this case, we’re pretty sure it it Deep Indian Kitchen Masala Burgers from Deep Foods (formerly Tandoor Chef). The ingredients are identical.

More Facts on Trader Joe’s Vegetable Masala Burgers

Price: $2.99 per 10-ounce box

Availability: Trader Joe’s Vegetable Masala Burgers are sold exclusively at Trader Joe’s stores in the U.S. But you can find these veggie burgers sold under the brand name Deep Indian Kitchen (formerly Tandoor Chef) in other stores in the U.S. and Canada.

Certifications: We did not note any certifications on Trader Joe’s Vegetable Masala Burger.

Dietary Notes: By ingredients, Trader Joe’s Vegetable Masala Burger is dairy-free / non-dairy, egg-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*

For More Product Information: Visit the Trader Joe’s website at www.traderjoes.com.

*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy. 

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What Others Are Saying ...

Flavorful Potato Burgers

4.0 rating
July 12, 2020

These are really a potato pancake and veggie burger hybrid, but that doesn’t change the fact that they are quite delicious. They’re rich in flavor, and great for anyone who likes Indian food. We enjoy them as a side or on top of salads. I haven’t tried them as burgers, because they seem a little soft.

Alisa Fleming

About Author

Alisa is the founder of GoDairyFree.org, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

5 Comments

  1. Also, I’m not sure how they’re “gluten free” when the packages says “contains wheat”. It doesn’t matter to me, but it does to some folks.

    • Hi Kyle, they’re not gluten-free. Did they say that on the package, or did you mis-read my gluten-free note above? It says, “I think Trader Joe’s hit the flavor spot on, and would like to see them turn this one gluten-free, as it seems to be an easy transition.”

  2. My significant other bought them for me. They are tasty with some chutney, but they are NOT a good source of protein, which is what I’m usually wanting out my veggie burgers. 2 grams per patty.

  3. I know this article is quite dated but I came across it and just wanted to say…. Try them on a soft bun with a smear of veggie mayo and mango chutney, and topped with either field greens, cabbage or pea shoots. Delicious!

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