November 2011 – CLIF SHOT BLOKS®, the best-selling energy chew for performance athletes announces a new clean and crisp flavor – Citrus –available now, exclusively in sports retail stores.
Made with 95 percent organic ingredients, CLIF SHOT BLOKS provide an optimum blend of carbohydrates and electrolytes for essential energy and proper muscle function. Shaped like small cubes, CLIF SHOT BLOKS taste great and are easy to chew. Plus they’re simple to handle mid-run or mid-ride with their performance-friendly FASTPAK® packaging that makes one-handed, on-the-go usage a breeze.
New Citrus CLIF SHOT BLOKS adds a refreshing lemon-lime zest to the BLOKS line that’s crafted especially for hard training and races. “Athletes have a heightened sensitivity to taste when they’re training and racing,” said Chris Randall, CLIF SHOT® brand manager. “As with all CLIF SHOT products we made sure that Citrus SHOT BLOKS would taste just right during activity.”
Each CLIF SHOT BLOKS FASTPAK (SRP: $1.99) contains six energy chews. With 33 calories per chew, it’s simple for athletes to customize and track caloric intake during long outings.
CLIF SHOT BLOKS come in eight flavors, including three with green tea extract as a natural source of caffeine, which studies have found improves endurance capacity.
In addition to Citrus, CLIF SHOT BLOKS are available in Black Cherry (50 mg caffeine), Cran-Razz®, Margarita (with 3X the sodium), Mountain Berry, Orange (25 mg caffeine), Strawberry and Tropical Punch (25 mg caffeine).
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com.
Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s BrandAsset Valuator database measuring brand momentum from 2006 to 2009. (Forbes.com)