America’s Toughest Trainer Promotes Dairy-Free Milk Alternative

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Jillian Michaels for Dairy-Free So DeliciousNovember, 2010 – World-renown trainer Jillian Michaels joins promotion for Coconut Milk Beverage – It isn’t uncommon to stumble across fitness boards packed with milk-based recipe ideas and lactose intolerant body builders who are terrified to give up dairy. But these days, more and more fitness experts are jumping on the dairy-free and even vegan bandwagon. Though she may not follow a vegetarian lifestyle, Jillian Michaels from The Biggest Loser seems to be casting her vote for cutting back on dairy.

Quite possibly America’s most famous trainer, Michaels has teamed up with Turtle Mountain, the makers of So Delicious Dairy Free products, to promote one of her favorite drinks, their So Delicious Coconut Milk Beverage.

The Coconut Milk Beverage is smooth and rich, yet far lower in fat, calories and thickness than even light coconut milk. It was released in mid-2009, and shortly thereafter gained Michaels as a loyal customer. "I loved it straight away," Michaels says. "What's not to love? It's naturally energizing. And, the health benefits and the taste are outstanding. I put it in everything. My tea, my granola, in my smoothies, straight up — you name it."

Jillian Michaels will be featured in the multi-media campaign "Change Your Milk. Change Your Life," which breaks nationwide in January 2011. For more information on the campaign, visit www.sodeliciousdairyfree.com/JillianMichaels

For a look at Jillian Michael's daily diet, visit Dairy-Free & Fit.

Jillian Michaels for Dairy-Free So Delicious

About Author

Alisa is the founder of GoDairyFree.org, Senior Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living. Alisa is also a professional recipe creator and product ambassador for the natural food industry.