Any press is good press, especially when it’s cheap, as Oatly proved in their much talked about Super Bowl Ad this year. Some thought Oatly bombed, but their “Wow No Cow” song did exactly what it was supposed to – get people’s attention. Personally, I thought it was genius. If you can’t afford the big name actors and special effects, go in the opposite direction – stand out with a notably low budget, off the wall ad. The marketing team at Oatly even wisely released “I Totally Hated That Oatly Commercial” T-shirts on the same day as the ad, which immediately sold out.
Oatly Wows with No Cow Oatmilk that No One Can Forget
And their ad reminded me that I still hadn’t added Oatly Oatmilk to our product section! We have their Oatgurt and Oat Ice Cream up, but we had forgotten about their founding product line. If you can’t hear it in the CEO’s voice (yes, that video really is Toni Petersson, their CEO, singing a tune he wrote) Oatly is a Swedish-based company. They’ve been around since 1990s, but they didn’t enter the US market until 2016. And they’ve struggled to gain attention in the U.S., until now.
Below are details on Oatly Oatmilk sold in the U.S. The exact ingredients might vary slightly between countries, but we’ve been told the taste is quite similar. Be sure to leave your rating and review below if you’ve tried it.
Original (shelf-stable, singles, and refrigerated)
Ingredients: oatmilk (water, oats). contains 2% or less of: rapeseed oil, dipotassium phosphate, calcium carbonate, calcium phosphate, sea salt, vitamin b12, riboflavin (b2), vitamin d2, vitamin a, vitamin b12.*
Nutrition (per 1 cup): 120 calories, 5g fat, 16g carbs, 2g fiber, 7g sugars (includes 7g added sugars), 3g protein. Fortified to contain the following RDA percentages: 25% calcium, 20% vitamin D, 20% vitamin A, 45% riboflavin, 50% vitamin B12.*
Low Fat (shelf-stable, singles, and refrigerated)
Ingredients: oatmilk (water, oats). contains 2% or less of: dipotassium phosphate, calcium carbonate, tricalcium phosphate, sea salt, dicalcium phosphate, riboflavin, vitamin a, vitamin d2, vitamin b12.*
Nutrition (per 1 cup): 90 calories, 1g fat, 16g carbs, 2g fiber, 7g sugars (includes 7g added sugars), 3g protein. Fortified to contain the following RDA percentages: 25% calcium, 20% vitamin D, 20% vitamin A, 45% riboflavin, 50% vitamin B12.*
Full Fat (refrigerated)
Nutrition (per 1 cup): 160 calories, 9g fat, 15 g carbs, 2g fiber, 7g sugars (includes 7g added sugars), 3g protein. Fortified to contain the following RDA percentages: 25% calcium, 20% vitamin D, 20% vitamin A, 45% riboflavin, 50% vitamin B12.*
Chocolate (shelf-stable, singles, and refrigerated)
Nutrition (per 1 cup): 150 calories, 3.5g fat, 24g carbs, 3g fiber, 16g sugars (includes 16g added sugars), 3g protein. Fortified to contain the following RDA percentages: 25% calcium, 20% vitamin D, 20% vitamin A, 45% riboflavin, 50% vitamin B12.*
Barista (shelf-stable, singles, and refrigerated)
Nutrition (per 1 cup): 140 calories, 7g fat, 16g carbs, 2g fiber, 7g sugars (includes 7g added sugars), 3g protein. Fortified to contain the following RDA percentages: 25% calcium, 20% vitamin D, 20% vitamin A, 45% riboflavin, 50% vitamin B12.*
Additional Allergen Notes*
Oatly shared the following allergen details:
Our US products are certified gluten-free and made without tree nuts, peanuts, dairy, and egg. They are safe for people with allergies to the top eight allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, gluten and soy).
Some of our partner production facilities also process other products that contain these allergens. However, they are committed to careful cleaning and testing protocols to prevent cross-contamination. In cases where Oatly products may have been run on the same production line as other products containing top eight allergens, we also test our finished products to ensure that they are safe for people with top eight allergies.
More Facts on Oatly Oatmilk
- Price: $4.99 per 64-ounce refrigerated carton or 32-ounce shelf-stable carton; $3.25 per 11-ounce single
- Availability: Oatly Oatmilk is sold in the U.S., throughout Europe, in Australia and Asia. In the U.S., you can order their shelf-stable oatmilk online, or find a range of their refrigerated oatmilks at major retailers, like Sprouts, Target, Walmart, and Kroger stores.
- Certifications: According to the company, Oatly Oatmilk is Certified Vegan, Certified Gluten-Free (in the U.S. only), and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide). In the U.S. they use Canadian-sourced oats that are Certified Gluten-Free by the GFCO.
- Dietary Notes: By ingredients, Oatly Oatmilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the Oatly website at www.oatly.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
OATLEY MILKS are DELICIOUS!
I think Oatley milks are rich and creamy tasting. The full fat version, (darkest blue color) is my favorite for cereals. The barista edition is my favorite for no dairy coffee cream!
