Are you ready for technology to make your dairy alternatives instead of people? NotCo, a self-proclaimed tech company out of Chile, has launched NotMilk in the U.S. market. It’s not milk, but it was created to deliver a taste and texture that replicates dairy-based milk. So it isn’t milk, but it’s supposed to fool our taste buds.
How do they do it? NotCo has developed proprietary artificial intelligence and machine-learning algorithms to create formulas that mimic animal-based foods using plant-based ingredients. In other words, AI created the NotMilk recipe instead of a chef or food scientist.
August 2021 Update: NotMilk has quietly changed their formula. Thank you to David for sending us photos of the “new” Whole Not Milk he purchased. He pointed out that the new formula cartons now have a white cap, and that the ingredients have changed. They removed all coconut from the formula, and the chicory root. So it now contains no fiber. We’ve updated below with both the old ingredients and new ingredients for the whole variety. Once available, we’ll update information for both cartons. At this time, NotCo hasn’t announced the change, and still has old information on their website. Here is what the new packaging looks like.
NotMilk is Not Milk, but AI Says it Tastes Just Like It
NotCo received backing from several prominent venture capitalists, including Jeff Bezos. So it isn’t surprising that NotMilk is launching first in Whole Foods stores. It comes in two varieties, each of which helps to fill a half-full niche for slightly richer milk alternatives. The ingredients are quite similar to Ripple Plant Milk, but with a few interesting additions, like pineapple and cabbage juices.
We have the pertinent details below, but be sure to leave your unbiased rating and review below once you buy and try NotMilk. It helps others make an informed purchasing decision.
2% Reduced Fat
Ingredients: water, pea protein, contains less than 2% of: chicory root fiber, sugar, pineapple juice concentrate, coconut oil, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut.
Nutrition (per 1 cup): 90 calories, 5g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
New Ingredients (as of August 2021): water, sunflower oil, pea protein, contains less than 2% of: sugar, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, gellan gum, acacia gum, salt, monocalcium phosphate, natural flavor, cabbage juice concentrate, vitamin d2, vitamin b12. made in facilities that also process milk, soy, almonds and coconut.
Old Ingredients: water, pea protein, contains less than 2% of: coconut oil, chicory root fiber, pineapple juice concentrate, sugar, sunflower oil, virgin coconut oil, cabbage juice concentrate, natural flavors, salt, gum acacia, gellan gum, calcium carbonate, monocalcium phosphate, dipotassium phosphate, vitamin b12, vitamin d2. contains coconut. contains coconut.
New Nutrition (as of August 2021) (per 1 cup): 100 calories, 8g fat, 7g carbs, 3g fiber, 3g sugars (includes 3g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 25% vitamin D, 25% calcium, 35% vitamin B12.*
Old Nutrition (per 1 cup): 110 calories, 8g fat, 4g carbs, 0g fiber, 3g sugars (includes 2g added sugars), 4g protein. Fortified to achieve the following RDA percentages: 23% vitamin D, 24% calcium, 35% vitamin B12.*
NotMilk NYC is Now Nuthatch
There was another company called NotMilk NYC. They’ve been around longer, but NotMilk from NotCo does has a trademark on the name, so they were forced to change their name. NotMilk NYC is now Nuthatch. Nuthatch is small-batch nut milk produced by real hands with simple whole food ingredients. NotMilk from NotCo is mass produced with technology for a mainstream appeal and price point. The post above is for NotCo’s product.
More Facts on NotMilk
- Price: $4.99 per half-gallon carton (64 ounces)
- Availability: NotMilk is sold at Whole Foods stores in the U.S. and also in Canada.
- Certifications: NotMilk is Certified Gluten-Free, Certified Vegan, Non-GMO Verified, and Certified Kosher D (for dairy equipment, not ingredients; see our Understanding Kosher Guide).
- Dietary Notes: By ingredients, NotMilk is dairy-free / non-dairy, egg-free, gluten-free, nut-free, peanut-free, soy-free, vegan, and vegetarian.*
- For More Product Information: Visit the NotCo website at notco.com.
*Always read the ingredient and nutrition statement prior to consumption. Ingredients, processes, and labeling are subject to change at any time for any company or product. Contact the company to discuss their manufacturing processes if potential allergen cross-contamination is an issue for you. No food product can be guaranteed “safe” for every individual’s needs. You should never rely on ingredient and allergen statements alone if dealing with a severe food allergy.
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What Others Are Saying ...
Pina Colada Milk
Texture is great and flavor at times is ok, but overwhelmingly tastes like a watered down pina colada thanks to the pineapple juice and virgin coconut oil.
The search is over...
I’ve tried so many alternative milks that I go in with no expectations one way or the other when something new comes along. I bought a carton of Not Milk and routinely poured it over my cereal, began eating and instantly placed it at the top of my list. With Not Milk, I’ve finally found the “milk” I’ve been looking for all these years.
I like oat, soy, almond, coconut milk and more but this is unbelievable. There’s a hint of pineapple at the finish and maybe a bit of coconut too but otherwise it tastes and acts just like Milk. Love this stuff!
Tasted exactly like dairy milk but with a little hint of coconut at the end. I really liked it because it had that slight saltiness that regular milk had. Not other plant-based milks have that salt in there.