Willow Bakery Launches Full Line of Gluten-Free, Allergen-Free Baking Mixes


April, 2011Willow Bakery has always been known for providing fresh, prepared allergy free baked goods. For the past year, the company has been supplying the gluten free community with brownies, chocolate chip cookies, and more. In response to consumer’s requests, Willow Bakery has started offering pre-packages of the mixes for its most popular items.

Committed to providing the same high quality products that is offered with the company’s already baked desserts, Willow Bakery mixes are an exact replica of classic recipes like cookies and brownies. "I believe that technique is a significant part of successful gluten free baking, so the instructions on the packages are the same steps I take when I'm baking," says Stormy Grover, owner of Willow Bakery. "The reason I started baking after being diagnosed with Celiac Disease was because I missed the taste of traditional baked goods I grew up knowing, and so did my husband!"

Gluten free baked goods have a reputation of being dry and crumbly. Willow Bakery prides itself on providing baked goods that are moist, something that customer feedback and reviews found on the company’s website support. The moist quality of the products is accredited to the extra care taken while being prepared.

In addition to quality, product price is another company focus. Based on Ms. Grover’s experience when shopping for gluten free products, she found it important to make the mixes affordable. As more allergy free products are becoming available, the cost is slowly dropping, but generally there is a price curve. "We took the same approach with our mixes that we did with our prepared goods, and made them as affordable as we can. I remember the sticker shock when I was first diagnosed. My company’s goal is to help people by providing the highest quality products at the lowest price possible."

The mixes available now are: Chocolate Chip Cookies, Vanilla Cupcakes, Chocolate Cupcakes, Brownies and Chocolate Chip Muffins, all priced at $6.99. The company has also started packaging the gluten free baking additive, Expandex, in one-pound bags. In addition to being gluten free, the mixes are also free from: dairy, soy, tree nut and peanut, with some mixes being corn and potato free too. The facility is dedicated gluten free and dairy free, and very strict manufacturing procedures are in place to avoid any possible cross contamination with other food allergens.

In addition to the new baking mixes, Willow Bakery has also rolled out an online store, making it easy for people across the United States and Canada to order products. One of the limitations of the company’s business model to date was geography. Since the company’s products are made without preservatives, the shelf life of the products are shorter than most baked goods and not conducive to the transit times required to ship across the nation. After many requests from individuals out of state, the company is pleased to be able to serve these consumers now.

For complete ingredient information about the baking mixes, or for more information on Willow Bakery products, visit www.willowbakeryonline.com.

About Author

Alisa is the founder of GoDairyFree.org, Food Editor for Allergic Living magazine, and author of the best-selling dairy-free book, Go Dairy Free: The Guide and Cookbook for Milk Allergies, Lactose Intolerance, and Casein-Free Living, and the new cookbook, Eat Dairy Free: Your Essential Cookbook for Everyday Meals, Snacks, and Sweets. Alisa is also a professional recipe creator and product ambassador for the natural food industry.

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